Our Work
A Brief Overview of Our Satisfied Customers
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Nature’s Earth
This company had no growth and declining profit; we reviewed revenue sources, product technology, pack claims and format, Feline Pine brand positioning and marketing spending; made recommendations across the board. Company doubled in revenue in 3 years and was sold for a tidy profit to a large CPG firm.
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Stewart Group
Identified a non-traditional channel opportunity for FabriZyme carpet odor protection technology in sports equipment, leading to a contract at a national supplier. CleanNXT is now licensed by sports gear OEM’s.
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MFM
Regional player with limited resources asked us for a growth plan — we created hybrid cat litters, co-managed R&D process, created sell decks and registered captive brands and websites, and gained distribution at their first national account. Litter Sales were up 40% in two years.
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CLA
Assisted this Pet-specialized wholesaler in building its reputation by identifying trade trends and promoting captive brands, cooperatively developing or sourcing various confidential new products, and securing new litter businesses to represent. CLA litter revenues doubled in 3 years. Spitfire became so valued that a ‘temporary’ project became a three year engagement.
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Mammoth Industries
We were asked to help with growth; saw client was taking an initiative to source price-point driven clusters of merchandising-friendly pet toys. Rubber stamped that as a perfect fit opportunity and waived the project, since he would have his hands full with that promising initiative. It has indeed been one of Mammoth’s most successful moves [...]
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Kong
Approached the company with the idea to produce consumables. Designed their first dog biscuit & named it, then created entire product line layout down to sizes, weights, prices. Result: Consumables are such a key part of Kong that the firm now devotes an entire separate booth to it at industry trade shows.
