WalMart

First Mover Status a Winner in True North

First Mover Status a Winner in True North

This summer, a frequent Global Marketing course topic was ‘First Mover advantage’. I taught Pepsi’s countertrade tactic to win 1st-to-market access in the USSR. You read that right- the USSR, not Russia. Pepsi entered a still-Soviet Union long before comrades embraced Capitalism. They gained access to that market, in exchange for exporting the USSR’s vodka- which became [...]

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M & A Frenzy Continues in Retail

M & A Frenzy Continues in Retail

Expect the Retail Merger & Acquisition binge to continue. In the past weeks, Sobeys bought Safeway Canada; Kroger bought Harris Teeter, and today Loblaws bought Shopper Drug Mart for $12 B. In theory, that puts in play London Drugs, Jean Coutu & Katz (Rexall, Pharmaplus) for Metro or Sobeys to buy. Also: Menards, Shopko & Canadian [...]

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Loblaws Gets Achilles Surgery

Loblaws Gets Achilles Surgery

News last week that Loblaws is getting a digital loyalty program, PC Plus. Wait -you mean an IMPROVED mobile loyalty program, right? Nope. Their  first! Why has Canada’s strategically savvy retailer taken soooo long to seize this opportunity? Sobeys has had a Club Sobeys reward program for ages; Metro has gathered my shopping data via Air Miles, [...]

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Experience the WalMart Irony

Experience the WalMart Irony

WalMart is saying it will wow shoppers with an amazing new ‘in-store experience’. Boy- things change! WalMart rose to prominence as the retailer that removed virtually every facet of the ‘experience’ provided by traditional stores. Stores that helped you find items, special ordered items for you, gave workers a living wage & full time benefits, supported local [...]

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Add “Step -1.0″ To Get Ahead in Life

Add “Step -1.0″ To Get Ahead in Life

I didn’t learn a certain lesson in life, career & business until over 40 years old. Pity. Better late than never. I eventually learned it from a savvy exec, who subsequently became a Business Partner, mentor, friend. He recently celebrated a birthday. This blog is a Birthday salute to him- and a gift to you. [...]

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Warlike Strategy #3: Head On

Warlike Strategy #3: Head On

#3 of 4 major competitive strategies I’m covering in class is ‘Head-On’. If you won’t hunker down or flank, and if you’re willing to meet an enemy head on, then you had better meet some of these criteria: superior troop strength and supplies; and/or knowing the enemy’s resources and tactics very well and are confident [...]

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Channel Insights for All (& For MRK526 Class!)

Channel Insights for All (& For MRK526 Class!)

Getting a product or service to market has always been a challenge. The channel partners you choose effect the speed/ type of your success, and your brand image. These days, you have more Channel options than ever, and they’re seeing more & more overlap with eachother, and with new technologies. Here’s a list of sources, [...]

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Going Global NOT as Easy as Pie

Going Global NOT as Easy as Pie

Sometimes clients & students say things that drive me to distraction, such as “Let’s just export”. As if an expanding abroad is a fast, easy way to sure results. Many companies have been weakened or destroyed by ill-advised ill-prepared, ill-conceived expansion plans. Kimberly-Clark appointed a academically overqualified, yet culturally closed-minded, USA-based team to launch a [...]

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WalMart Runs Into Sweet Spot in Japan

WalMart Runs Into Sweet Spot in Japan

Pauperization is the term for economies whose consumers are getting poorer, as is happening in Southern Europe and expected to intensify in Japan, an aging nation in which a big, growing proportion of citizens are frugal retirees (thus restricting domestic consumption) and whose exporting firms Nissan, Sony, etc, ride a fluctuating world economy in which [...]

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When Can You Sleep With the Enemy?

When Can You Sleep With the Enemy?

I suspect this post is a work-in-process (believe it or not, most of my posts are fully formed thoughts, according to my crude standards). Topic For a Sunday: When can you sleep with the enemy? What brought this to mind? This week’s news that WalMart is dropping the Amazon Kindle. You might find that consorting [...]

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