Wal-Mart

This E-Commerce Battle Delivers the Goods!

This E-Commerce Battle Delivers the Goods!

The e-commerce battle is intensifying even more- it’s a battle featuring aggressive one-upmanship. And it’ll have BIG consequences for the way you (as a consumer) order and receive goods of all kinds. To better predict what might happen next, it helps to separate ‘buying’ into steps: 1. shopping, 2. checkout, 3. delivery, 4. follow-up. And [...]

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Office MAX Sees Wisdom of MIN

Office MAX Sees Wisdom of MIN

Crains has reported that Office Max, like WalMart & Best Buy- will make a push in small stores ie 5,000 to 10,000 sq feet. Why is this seen as ‘news’?  Two generations ago, high-service ‘small stores’ dominated retail, as they had since time began. Big Box formats, in Suburban/ Outskirts locations, are a recent wave [...]

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Domestic Retailer Plays a ‘Heritage’ Card

Domestic Retailer Plays a ‘Heritage’ Card

You may have sen recent Canadian Tire Corp (CTC) ads that proudly remind us how they’ve been part of Canadian consumers’ lives for generations. The new ads also allude to some of their past ads (incl. an icon ad: sentimental hard-working farmer brings home a hard-won bike for a surprised, appreciative son). Canadian Tire is [...]

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Best Buy a Warning Sign for Other Retailers

Best Buy a Warning Sign for Other Retailers

Poor Best Buy. Trying to do the right thing but getting hammered for doing it. They just announced 2,400 job cuts as reported by CNBC here, a victim of ‘showrooming’ a practise where consumers visit a store to have an array of product options explained & demonstrated, then they order online from a bargain-basement e-tailer [...]

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Social Media and PR – Distinct Yet Complementary

Social Media and PR – Distinct Yet Complementary

If you keep an eye on news stories of companies and industries in Public Relations messes, you may already have a terrific starter list of companies that could benefit from Social Media eg Tar Sands producers Frackers ie Shale Gas extractors Apple (given its market-limiting practises, a la old Microsoft) Cruise industry- after the sinking [...]

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Amazon Warrior Rises

Amazon Warrior Rises

On a global basis, Amazon is just a medium-sized retailer. With sales of $48 B, it’s comparable in size to Safeway, but much smaller than Kroger, Target or several European retailers. It’s a minnow compared to Wal-Mart, with barely a tenth of the Bentonville behemoth’s annual revenue. But amazon is the world’s largest e-commerce retailer [...]

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Quick! Ethic-Check That Company!

Quick! Ethic-Check That Company!

Optics are getting more important. Optics can be advantageous; Optics can create faux careers – the Karkashians famous for being famous; the cast of an unscripted Reality Show are no-talents, but the Optics benefit of exposure brings fame & opportunity. Optics can also bring down a firm- BP’s fall from respect and grace after the [...]

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WalMart Isn’t #1 Here

WalMart Isn’t #1 Here

WalMart – a behemoth. More employees & higher sales than the next several biggest retailers combined. Most of the press attention  has been on WalMart’s retail battles: WalMart’s SuperCenters vs Grocery Stores (SuperCenters that carry Mass Merch AND a full line of Groceries); WalMart vs Target (as Target enters Canada, one of WalMart’s most successful [...]

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Retailers CAN Score Advantages vs Etailers & Discounters

Retailers CAN Score Advantages vs Etailers & Discounters

Today, my Marketing Channels students presented their findings on the structure, environments & competitive strategies of firms in a wide variety of industries. Sitting back, it’s easy to see that an optimized, innovative consumer experience is an increasingly powerful (and essential) competitive strategy. Apple has it down in spades in its Apple Stores; Publix & [...]

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Channel Considerations- a Thinkers’ Sequence

Channel Considerations- a Thinkers’ Sequence

No sooner had I recently posted about the ‘new classic’ optional channels to market … http://www.spitfireglobal.com/2012/01/classic-channels-2012-there/ when I realized that by listing those, I do a disservice to other distribution considerations that are just as relevant. So I’ve included a visual tool I keep in my mind for Expansion Strategy decisions. (No, I didn’t get [...]

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