VW

Auto Firms Drive Branding Dilemma

Auto Firms Drive Branding Dilemma

Auto companies have always provided a visible yet unusual ‘observation school’ on branding lessons & approaches. More than that, the Auto sector provides humbling lessons to Marketers. In the Auto Industry, theoretically better brand portfolios aren’t always enough for a firm’s success, and theoretically inferior branding approaches don’t necessarily prevent a firm from achieving success. [...]

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Guess What? Downhill’s Easier Than Uphill. Duh!!!!

Guess What? Downhill’s Easier Than Uphill. Duh!!!!

Unbelievable news today! McDonalds has learned – aghast!!- that their consumer perception is trailing their food quality upgrades. Well, doan that just shock ya blind!!! Morning Newsbeat passed on this gem: “McDonald’s Struggles With Brand Perception Issues Advertising Age reports on how, despite the fact that McDonald’s has been seeing steady sales and profits increases, [...]

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‘Ad’ Me to Simon’s Fan Club (the OTHER Simon’s)

‘Ad’ Me to Simon’s Fan Club  (the OTHER Simon’s)

I was considering compiling a list of my Favorite ads of 2011, but someone not only beat me to it, they did a terrific job at it. You’re encouraged to visit Simon Houpt’s Top Ten Ad list, to see inspiring examples of creative talent. http://www.theglobeandmail.com/report-on-business/industry-news/marketing/adhocracy/the-10-top-ads-of-2011/article2282686/ True, a great ad is one that achieves its strategy against a target audience- [...]

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