Values

Values Statements Not Enough, Evidently

Values Statements Not Enough, Evidently

Quick! Which global company lists its #7 of its Corporate Values as ‘Corporate social responsibility: The Company has deep respect for its social obligations and will act, and be known, as a socially responsible company. This includes engaging itself with the broader community wherever the work is performed.’ And which company has a Social Responsibility Charter, [...]

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Dew Get Some Common Sense!

Dew Get Some Common Sense!

Warning: Do NOT click on the 2 ad links in this post (if they’re still up) unless you’re willing to be badly offended. By now, you have no doubt seen Tyler The Creator’s latest stunt; an offensive (now-pulled) ad for Mountain Dew. Just how Pepsi (Dew’s parent) ever let the ad be created, let alone aired, is [...]

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Where Should ‘Limits of Liberalism’ Fall?

Where Should ‘Limits of Liberalism’ Fall?

Long view thinkers know society tends to overreact when a wrong is perceived. It takes ages to find truly fair equilibrium in social policy. In the meantime, the ruler swings too far one way, too far the other, making vibrations, noise. In current Western more-liberal-than-liberal societies- Western Europe, Canada, New Zealand, etc we’re seeking/ testing [...]

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Public Relations: After-the-Fact Corporate Social Responsibiity

Public Relations: After-the-Fact Corporate Social Responsibiity

Not one but THREE full page color ads in The Globe and Mail national newspaper on August 7. Two were Public Relations-type ads and all 3 reflect band-aids or after-the fact attempts to address a shortfall in corporate ethics or actions. Wish someone had advised the firms sponsoring those ads how much cheaper & more [...]

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Customer Service Is Driven by Values

Customer Service Is Driven by Values

Fourth semester Seneca Global Marketing students made Group Presentations yesterday; I wasn’t at all surprised they were well prepared and did a terrific job; their Prof is Tim Richardson. What DID surprise me was their emphasis on the VALUES of the companies they investigated. Starbucks was lauded for its ethics eg fair trade practises. The [...]

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Slim Ethics

Slim Ethics

Marketing firms can get a bad reputation for lacking ethics. And not without merit. At its core, Marketing is the art & science  of bringing to market the products & services to address unfulfilled needs & wants. Consumers who are most motivated to have a ‘need’ met, may buy more on hope or trust, than on rational [...]

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