Trends

Trend Summary Worth Reading

Trend Summary Worth Reading

Don’t miss this terrific little article on Top Ten Trends – it touches on shifts in consumer behaviour, buying behaviour & technology, retail, media, etc http://www.retaildive.com/news/10-trends-shaping-the-future-of-retail/404793/

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Retailer Roundup

Retailer Roundup

The Top 100 Retailers by USA revenue  - what strikes me is how few etailers are here. Fastest growth is with etail & dollar stores, yet (a sign of economic prosperity?) also decent growth for clothing, jewellers and food service specialists. SL https://nrf.com/2014/top100-table

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Dozen Digital Trends for 2014

Dozen Digital Trends for 2014

Here are my top dozen digital trends for the year: 1.Big Data: +personal info, +opt-ins 2.1on1: true customization 3.Mobile: GeoLocation offers, insights 4.Community Reviews: yelp ratings, g+, etc 5.KOL Klout! Mavens, Celebs, Experts, Bloggers with followers… 6.Fast, Global Pop-Culture waves: gangnam, fox says, bound invite fast parodies, etc 7.User content: vine, memes, pinterest montages,…. 8.Global: [...]

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Digital Lessons & Trends

Digital Lessons & Trends

Those following this blog know that I reduced blogging frequency for a career as TV Commentator (just kidding! tho commenting on tech firms eg Blackberry got me almost too much attention of the nonpaying kind (TV interviews etc). The real reasons I cut back were to be a volunteer coach for some Seneca students, and [...]

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Subjective SoMe Journey Recap

Subjective SoMe Journey Recap

This summer, the person steering Spitfire Global’s B2B communications shifted into more of the many new streams of Social Media (SoMe) for an updated POV on the potential, and limitations, of B2C / B2B SoMe tools available right now. Spitfire’s chief interest is Long Term strategy incl R&D partnerships, Consumer Research, New Product Development, Channel Expansion. But we [...]

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Why Couldn’t Future Shop See the Future?

Why Couldn’t Future Shop See the Future?

At Thursday’s Best Buy/ Future Shop layoff announcement, the media was aflutter how online shopping & Target’s entry have forced the closure of dozens of big Canadian stores. Look closer. Newscasts love the ‘new’, but often fail to cite inexorable, slow building, predictable factors. Such as demographics & geography. Oversized Best Buy / Future Shop [...]

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Pop Culture Jan 2013

Pop Culture Jan 2013

Looking for innocent distractions? Here are some fun links that showcase ‘interesting’ human talent:   The girl who: speaks backwards     And: A skateboarding senior  (thanks James)     When you think fondly of ‘The Lady In Red’, she may not be exactly who you have in mind, but you can’t deny that she [...]

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MashUps Made for MultiTasking Minds

MashUps Made for MultiTasking Minds

Fundamental trends are now at work that are making MashUps inevitable & popular; i.m.o. these factors are certain to make MashUps more than a fad- but a trend. Key contributing factors include: Global sharing of info, views, interests Worldwide instant sharing of ideas & opinions Global instant sharing of entertainment Humans who more capably embrace [...]

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R&D Points to ‘Local Sourcing, Globally Connected’ Future Society

R&D Points to ‘Local Sourcing, Globally Connected’ Future Society

Regular readers know me as a Sci-Fi geek enthralled with how perception flavors our view of reality and obsessed with infinite self-driven cycles -  a fish eating a fish eating a fish eating… or watchers watching programs of people watching programs of people …. and so on. My thanks to Paul Salo, fellow Future Trends [...]

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Market Analysis: ‘Boring’ Stuff, Done by Victors

Market Analysis: ‘Boring’ Stuff, Done by Victors

Some of my classes have been creating fullscale Marketing Plans; a challenge that’s exhaustively research-based & analytical. This involves much tough sluggin’ research & analysis that precedes the more exciting attention-getting, profile-building, accolade-happy stuff (launches & ad campaigns). Analysis isn’t the discipline for which Marketing is chiefly renowned. Too bad. A couple of thoughts about [...]

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