Toronto Star

Society’s New Divisions, Barriers and Bias?

Society’s New Divisions, Barriers and Bias?

Toronto Star just ran an article with implications for society AND business*. Society has long held viewpoints/tastes split upon lines- previously- those were racial, religious, demographic, psychographic lines. Nowadays, that kind of dowdy thinking is behind us, right? We’ll be free of meaningless prejudices against groups of our peers, right? Especially in a tolerant enlightened urban Canada? Especially among [...]

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Backend Key to Newspaper’s Future

Backend Key to Newspaper’s Future

In 1998-1999, I was privileged to work for the brilliant Darcia Joseph and head up New Products for the Globe and Mail. Our top aim then was to add (conventional) content strategically, by Reader Segment (solid research courtesy of Luke Sklar’s team) and blunt the launch of Conrad Black’s highly touted National Post. The nation [...]

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