Tech & Social Trends

Cookies Trumps Sponges; Slow Beats Fast

Cookies Trumps Sponges; Slow Beats Fast

New studies show that children raised with the help of hyperactive action junky SpongeBob are being out-aced by kids raised with slower paced media forms. Once again this just shows how brilliant and ahead of their time some children’s shows were a generation ago. The Friendly Giant, Mr Rogers, Captain Kangaroo and Sesame Street may [...]

Continue reading →

Blackberry Predictions Not Magic

Blackberry Predictions Not Magic

For folks asking by email or in person (you can also Comment via blog post; it’s private) I’ll answer your Blackberry themed questions all in one spot: 1. How did I know this quarter’s results BB would disappoint? I didn’t ”know”; I merely predicted, based on classic market behavioural factors(see #6 below). 2. What’s next for [...]

Continue reading →

Threesome Spells Conflict

Threesome Spells Conflict

Is trouble brewing on the Enterprise? Not the Star Trek Enterprise, the Enterprise I.T. market. Threesomes present BIG potential for conflict. Feelings of betrayal, exploitation. Microsoft makes a deal with Oracle on Clouds. Okay. Then Oracle cozies up to salesforce.com- presumably to enhance their future BigData access & B2B ties.  That potentially put Oracle between Microsoft and the customer (the [...]

Continue reading →

Big Data Is HOT!

Big Data Is HOT!

My last full time role in Big Data was in 2008- a long time ago. I’m still occasionally involved (a NYC private Equity firm hired Spitfire to assess the data assets of a regional USA player; I’ll immodestly admit the client said our input was far more valuable than that of Bain!). Big Data principals [...]

Continue reading →

Nuther Infographic That’s Defacto Marketing

Nuther Infographic That’s Defacto Marketing

Great example now on nerdgraph;  why not visit and count how many of its multitude of infographics are defacto marketing tools sponsored by private sector &/or public policy organizations (sometimes it’s hard to tell!). This piece tries to convince you to avoid unethically mined African diamonds. Who might benefit from the perpetuation of this message? Perhaps providers of other precious [...]

Continue reading →

Social Media: A Primer

Social Media: A Primer

Just created & posted a  slideshare deck on Basics of Social Media. Hope it helps students (and Boomers!). Two cautions: Social Media (SoMe) is changing fast, so parts of this content will age quickly; All errors & omissions are mine   Included at the end of the deck is my subjective assessment of 2 very different [...]

Continue reading →

Rethinking What’s an “Ad” In New Media

Rethinking What’s an “Ad” In New Media

Today I was cruising nerdgraph, and found a cool infographic. Infographics depict neat trivia & facts on 1 theme in a poster-style pinnable format. Or printable, if you still do that. Often with humour, always with cool stats, facts & some surprises. Nerdgraph.com is a ‘community center’ where nerds hang out; a table of trivia knobs [...]

Continue reading →

Adobe-Lion Battle a Mindless Affair

Adobe-Lion Battle a Mindless Affair

Stop me if you’ve heard this one: “a Lion wanders into a an Adobe home…”. If you upgraded your popular software lately, you’ve likely met compatibility issues. My upgrade from Leopard to Lion was  inevitable; some complementary programs no longer support 2009-era platforms. But in the 5 weeks since an upgrade to Lion, I’ve found [...]

Continue reading →

Culture-Check It!

Culture-Check It!

Puerto Rican-born Americans apparently die of alcohol-related ailments at a tragically higher rate than other New Yorkers, which makes makes marketing alcohol to folks intending to celebrate NYC’s Puerto Rican Day Parade on June 9th, a bit of a touchy tightrope. Not for one beer maker! Coors not only pointed a mega-size drink at the community [a 20 oz [...]

Continue reading →

Boomer Bucks Beckon!

Boomer Bucks Beckon!

Some recent resourceful approaches show that, though Boomers are getting old & their homes are already full of ‘stuff’, there remains an opening to tap into their wallets marketing non-traditional upscale items & indulgent experiences. Witness these Boomer Brand moves:   National Geographic a name powerful with Boomers (bet you can still recite the ’du-du-du-daaaaahh-duh‘ ballad) is marketing [...]

Continue reading →