Strategy

To Buy Well, Apply Classic Considerations, Not Passing Fashions

To Buy Well, Apply Classic Considerations, Not Passing Fashions

News that Kate Spade is potentially up for sale should trigger some interest; http://business.financialpost.com/news/retail-marketing/kate-spade-co-shares-jump-the-most-in-more-than-five-years-on-report-company-may-sell-itself   Brick & Mortar enterprises remain relevant, especially in fashion. Kate Spade may be more successful if not a solo act, but as part of Coach, Michael Kors, PVH, VF Corp, etc. Who might be interested in buying, and why? Those [...]

Continue reading →

Digital Lessons & Trends

Digital Lessons & Trends

Those following this blog know that I reduced blogging frequency for a career as TV Commentator (just kidding! tho commenting on tech firms eg Blackberry got me almost too much attention of the nonpaying kind (TV interviews etc). The real reasons I cut back were to be a volunteer coach for some Seneca students, and [...]

Continue reading →

Backend Key to Newspaper’s Future

Backend Key to Newspaper’s Future

In 1998-1999, I was privileged to work for the brilliant Darcia Joseph and head up New Products for the Globe and Mail. Our top aim then was to add (conventional) content strategically, by Reader Segment (solid research courtesy of Luke Sklar’s team) and blunt the launch of Conrad Black’s highly touted National Post. The nation [...]

Continue reading →

First Mover Status a Winner in True North

First Mover Status a Winner in True North

This summer, a frequent Global Marketing course topic was ‘First Mover advantage’. I taught Pepsi’s countertrade tactic to win 1st-to-market access in the USSR. You read that right- the USSR, not Russia. Pepsi entered a still-Soviet Union long before comrades embraced Capitalism. They gained access to that market, in exchange for exporting the USSR’s vodka- which became [...]

Continue reading →

Well, Duh…

Well, Duh…

Well Duh, if you have been reading this blog for the past couple years, or seeing my rather candid televised live interviews on CTV News starting in January 2012, you know I’ve long said this is inevitable. Blackberry is either going Private (to get out of the spotlight and EVENTUALLY sell out) or putting itself up for sale right now. [...]

Continue reading →

Blackberry Predictions Not Magic

Blackberry Predictions Not Magic

For folks asking by email or in person (you can also Comment via blog post; it’s private) I’ll answer your Blackberry themed questions all in one spot: 1. How did I know this quarter’s results BB would disappoint? I didn’t ”know”; I merely predicted, based on classic market behavioural factors(see #6 below). 2. What’s next for [...]

Continue reading →

Logo Direction Speaks Volumes

Logo Direction Speaks Volumes

JC Penney has a new  logo;  the design direction speaks volumes about where they want to go with their troubled business after (some say prematurely) shuttering a ’boutique of boutiques’ store concept. The new uber-clean sans-serif curvy tricolor cube seems to fit alongside contemporary youth-appeal colours/ logos such as that of Tommy Hilfiger. This is a fresh [...]

Continue reading →

Loblaws Gets Achilles Surgery

Loblaws Gets Achilles Surgery

News last week that Loblaws is getting a digital loyalty program, PC Plus. Wait -you mean an IMPROVED mobile loyalty program, right? Nope. Their  first! Why has Canada’s strategically savvy retailer taken soooo long to seize this opportunity? Sobeys has had a Club Sobeys reward program for ages; Metro has gathered my shopping data via Air Miles, [...]

Continue reading →

Experience the WalMart Irony

Experience the WalMart Irony

WalMart is saying it will wow shoppers with an amazing new ‘in-store experience’. Boy- things change! WalMart rose to prominence as the retailer that removed virtually every facet of the ‘experience’ provided by traditional stores. Stores that helped you find items, special ordered items for you, gave workers a living wage & full time benefits, supported local [...]

Continue reading →

‘Old’ Icons Kept Fresh via User Inuput

‘Old’ Icons Kept Fresh via User Inuput

the 5th P of marketing, Public Input, continues to grow fast in power & range. Organizations of all kinds need to get hold of it & use it to their benefit! You say your business is an old & established and doesn’t need Public Input? For shame!  Coke is an ‘old’ brand using Social/ User [...]

Continue reading →