Starbucks

Office MAX Sees Wisdom of MIN

Office MAX Sees Wisdom of MIN

Crains has reported that Office Max, like WalMart & Best Buy- will make a push in small stores ie 5,000 to 10,000 sq feet. Why is this seen as ‘news’?  Two generations ago, high-service ‘small stores’ dominated retail, as they had since time began. Big Box formats, in Suburban/ Outskirts locations, are a recent wave [...]

Continue reading →

Public Payback’s a B_____

Public Payback’s a B_____

Saw some strong examples lately of powerful public backlash after an organization makes a lame ethical or Customer Service move. We all know that, due to the internet, consumer backlash can be immediate & global. That’s not new. What’s new is how persistent & creative the backlash can be. Starbucks was ‘outed’ a couple weeks [...]

Continue reading →

Deflect PR Trouble by Being Proactive

Deflect PR Trouble by Being Proactive

Years ago I had a client who couldn’t seem to clue into the self-serving value of charity. Being charitable & generous tends to be smart business strategy- it pays back later, and pays back big. When this client encountered a bit of a PR issue, he had no ‘give room’ or public goodwill, to use [...]

Continue reading →

Customer Service Is Driven by Values

Customer Service Is Driven by Values

Fourth semester Seneca Global Marketing students made Group Presentations yesterday; I wasn’t at all surprised they were well prepared and did a terrific job; their Prof is Tim Richardson. What DID surprise me was their emphasis on the VALUES of the companies they investigated. Starbucks was lauded for its ethics eg fair trade practises. The [...]

Continue reading →

Indies Gather for Clout, but Stay True to Themselves

Indies Gather for Clout, but Stay True to Themselves

I’ve written often in support of Chris Andersen’s Long Tail thought-leap, and examples of how niche demands are strengthening in most categories, as more consumers expect their tailored preferences to be served. But how to market a cluster of individual offerings? Last night’s episode of ‘The Pitch’ concerned Marriott’s ‘Autograph’ hotels: upscale 4 & 5 [...]

Continue reading →

Customizing Gets Even Hotter

Customizing Gets Even Hotter

Big beverage companies are now jumping aboard a couple hot trends, according to Beverage World. Personalizing / Customizing was #6 on my list of predicted Top 17 Trends for 2012; NextGen Vending was #9. Coca Cola combines these 2 trends via a ‘Freestyle’ vending machine that can mix & match 125 different drink options. It’s [...]

Continue reading →

5th P (Public Input) Keeps Growing in Power

5th P (Public Input) Keeps Growing in Power

I’ve posted previously on the power of the ‘5th P‘ of Marketing, Public Input. I’m genuinely surprised at the rate at which that power is growing. Recently, Rush Limbaugh advertisers dropped faster than RIM share’s price, after his Sandra Fluke ‘slut’ insult generated immediate, furious consumer reaction. Backlash over ‘Pink Slime’ caused Safeway & Fred [...]

Continue reading →

A Community of Opportunities

A Community of Opportunities

Lately I’ve seen a few initiatives all focused on creating a community of like-minded folks, or building on a community. I would define “Community” as ‘a manifestation of meaningful connections’. Websters defines it as “a group of people with a common characteristic or interest, living together within a larger society”. Recent examples? A TV ad [...]

Continue reading →

Retailers CAN Score Advantages vs Etailers & Discounters

Retailers CAN Score Advantages vs Etailers & Discounters

Today, my Marketing Channels students presented their findings on the structure, environments & competitive strategies of firms in a wide variety of industries. Sitting back, it’s easy to see that an optimized, innovative consumer experience is an increasingly powerful (and essential) competitive strategy. Apple has it down in spades in its Apple Stores; Publix & [...]

Continue reading →

3 Japanese Electronics Firms Short Circuited Staying ‘Current’

3 Japanese Electronics Firms Short Circuited Staying ‘Current’

3 big Japanese electronics firms- Sharp, Sony & Panasonic- all just posted dreadful losses. All had undergone big strategic changes that failed to yield positive results (yet). Funny thing was – each of the 3 took a different path to change. But they DID make changes. Sharp embraced Vertical Integration & Scale; they built their [...]

Continue reading →