Spitfire Global

Dozen Digital Trends for 2014

Dozen Digital Trends for 2014

Here are my top dozen digital trends for the year: 1.Big Data: +personal info, +opt-ins 2.1on1: true customization 3.Mobile: GeoLocation offers, insights 4.Community Reviews: yelp ratings, g+, etc 5.KOL Klout! Mavens, Celebs, Experts, Bloggers with followers… 6.Fast, Global Pop-Culture waves: gangnam, fox says, bound invite fast parodies, etc 7.User content: vine, memes, pinterest montages,…. 8.Global: [...]

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Digital Lessons & Trends

Digital Lessons & Trends

Those following this blog know that I reduced blogging frequency for a career as TV Commentator (just kidding! tho commenting on tech firms eg Blackberry got me almost too much attention of the nonpaying kind (TV interviews etc). The real reasons I cut back were to be a volunteer coach for some Seneca students, and [...]

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Subjective SoMe Journey Recap

Subjective SoMe Journey Recap

This summer, the person steering Spitfire Global’s B2B communications shifted into more of the many new streams of Social Media (SoMe) for an updated POV on the potential, and limitations, of B2C / B2B SoMe tools available right now. Spitfire’s chief interest is Long Term strategy incl R&D partnerships, Consumer Research, New Product Development, Channel Expansion. But we [...]

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