social media

Subjective SoMe Journey Recap

Subjective SoMe Journey Recap

This summer, the person steering Spitfire Global’s B2B communications shifted into more of the many new streams of Social Media (SoMe) for an updated POV on the potential, and limitations, of B2C / B2B SoMe tools available right now. Spitfire’s chief interest is Long Term strategy incl R&D partnerships, Consumer Research, New Product Development, Channel Expansion. But we [...]

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Other Media: An Experiment

Other Media: An Experiment

You may have noticed I’m blogging less often; instead I’ve been putting more time into updates on LinkedIn (send a request if you’re not in my network), facebook groups (one social; one reserved for students competing in this fall’s OCMC) and twitter (@stratgeysteven). fyi: My observations on applying the ‘newer’ media tools to B2B/ Professional [...]

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Nuther Infographic That’s Defacto Marketing

Nuther Infographic That’s Defacto Marketing

Great example now on nerdgraph;  why not visit and count how many of its multitude of infographics are defacto marketing tools sponsored by private sector &/or public policy organizations (sometimes it’s hard to tell!). This piece tries to convince you to avoid unethically mined African diamonds. Who might benefit from the perpetuation of this message? Perhaps providers of other precious [...]

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Social Media: A Primer

Social Media: A Primer

Just created & posted a  slideshare deck on Basics of Social Media. Hope it helps students (and Boomers!). Two cautions: Social Media (SoMe) is changing fast, so parts of this content will age quickly; All errors & omissions are mine   Included at the end of the deck is my subjective assessment of 2 very different [...]

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Rethinking What’s an “Ad” In New Media

Rethinking What’s an “Ad” In New Media

Today I was cruising nerdgraph, and found a cool infographic. Infographics depict neat trivia & facts on 1 theme in a poster-style pinnable format. Or printable, if you still do that. Often with humour, always with cool stats, facts & some surprises. Nerdgraph.com is a ‘community center’ where nerds hang out; a table of trivia knobs [...]

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Values Statements Not Enough, Evidently

Values Statements Not Enough, Evidently

Quick! Which global company lists its #7 of its Corporate Values as ‘Corporate social responsibility: The Company has deep respect for its social obligations and will act, and be known, as a socially responsible company. This includes engaging itself with the broader community wherever the work is performed.’ And which company has a Social Responsibility Charter, [...]

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‘Aberblunder’ Bobbles It Again

‘Aberblunder’ Bobbles It Again

For a supposed style icon, Abercrombie & Fitch isn’t showing style in how it handles its image. Two years ago, I ripped A&F for a not-so-subtle blunder when they tried to ‘bribe’ the lowbrow JerseyShores reality TV show. They indiscreetly slammed down a big money offer when Mike ‘The Situation’ proclaimed his love of the brand. Clearly, a non Blue Blood sporting more muscles than [...]

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A.T.a.R. Or AVATAR?

A.T.a.R. Or AVATAR?

Being a part-time academic is like being a voyeur -peaking between the blinds at the private world of Academia. I’m pleased to be teaching, yet also feel an obligation to nudge ‘academic theory’ towards Reality at times. Some notable tactical differences- just to get started. 1. Academic textbooks, and even some teachers, still emphasize ‘markup’ (profit as a [...]

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Wharton’s Grant Gets Sales Types Right

Wharton’s Grant Gets Sales Types Right

New findings published by University of Pennsylvania’s Adam Grant  lend support to a thing I’ve long advised students: consider a Sales career even if not Extroverts. I’ve preached to students the need for a well rounded skill set in Sales, given: the rising value of the analytics (using data metrics to your advantage) the value [...]

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You’re a Strange Animal, Man

You’re a Strange Animal, Man

Gowan had it right – we’re strange animals. Even as homo sapiens gets increasingly urbanized, we’re increasingly obsessed with animal critters of the world. Evidence of humankind’s fondness for the earthy, absurd, cute, quirky & talented animal cohabitants.   Surely you’ve heard of   Grumpy Cat who has grabbed more hits than Hank Aaron: A talented Toronto  [...]

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