Smartphones

Mobile Ads? Potential, but Call Waiting

Mobile Ads? Potential, but Call Waiting

If it seems to you that a mere billion bucks spent on Mobile ads in the USA is tiny versus total industry ad spend, you’re right. A billion dollars is peanuts – but experts say that’s triple this year. The growth in mobile ad revenue is due to growth in handset penetration and the increased time [...]

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Connecting to a New Generation

Connecting to a New Generation

Had a discussion with a friend recently about the Millennials, a generation who get a bad PR rap for being ‘withdrawn into themselves & their devices’. My experience is that they are indeed connection-focused. They believe Virtual is Virtuous, and we’re just going to have to adjust. A fellow prof won’t allow any cellphone surfing [...]

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