Slideshare

Subjective SoMe Journey Recap

Subjective SoMe Journey Recap

This summer, the person steering Spitfire Global’s B2B communications shifted into more of the many new streams of Social Media (SoMe) for an updated POV on the potential, and limitations, of B2C / B2B SoMe tools available right now. Spitfire’s chief interest is Long Term strategy incl R&D partnerships, Consumer Research, New Product Development, Channel Expansion. But we [...]

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Other Media: An Experiment

Other Media: An Experiment

You may have noticed I’m blogging less often; instead I’ve been putting more time into updates on LinkedIn (send a request if you’re not in my network), facebook groups (one social; one reserved for students competing in this fall’s OCMC) and twitter (@stratgeysteven). fyi: My observations on applying the ‘newer’ media tools to B2B/ Professional [...]

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