Public Relations

Target Makes Plus-Size Apology for Oversight

Target Makes Plus-Size Apology for Oversight

Target gets mixed marks for their Canadian store openings (great print/outdoor ad creative, smart media placement but poor stock levels and a poorly defended USA-Canada price gap policy) but I give them high marks for fessing up to a recent faux pas. A sizable one. Last week a customer noticed the chain offered a dress [...]

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Public Relations: After-the-Fact Corporate Social Responsibiity

Public Relations: After-the-Fact Corporate Social Responsibiity

Not one but THREE full page color ads in The Globe and Mail national newspaper on August 7. Two were Public Relations-type ads and all 3 reflect band-aids or after-the fact attempts to address a shortfall in corporate ethics or actions. Wish someone had advised the firms sponsoring those ads how much cheaper & more [...]

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Social Media and PR – Distinct Yet Complementary

Social Media and PR – Distinct Yet Complementary

If you keep an eye on news stories of companies and industries in Public Relations messes, you may already have a terrific starter list of companies that could benefit from Social Media eg Tar Sands producers Frackers ie Shale Gas extractors Apple (given its market-limiting practises, a la old Microsoft) Cruise industry- after the sinking [...]

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