Product Placement

Mobile Ads? Potential, but Call Waiting

Mobile Ads? Potential, but Call Waiting

If it seems to you that a mere billion bucks spent on Mobile ads in the USA is tiny versus total industry ad spend, you’re right. A billion dollars is peanuts – but experts say that’s triple this year. The growth in mobile ad revenue is due to growth in handset penetration and the increased time [...]

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Where Art Thou, ‘Product’ Placement?

Where Art Thou, ‘Product’ Placement?

If you want to know why the various government levels -federal, provincial/ state, municipal- want to attract TV/ Film production, you need only look a metre. That’s about the height of a hobbit. New Zealand tourism has been hopping ever since Peter Jackson filmed LOTR in his home & native land, incorporating a breathtaking variety [...]

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