Product Incubator

From Concept to Commerce

Our Incubator Philosophy

Spitfire believes we should win, only if you win. We will work for a share of future revenue growth (you pay, only if we succeed in helping your product to grow). We have succeeded as the Incubator of other promising product ideas and technologies.

Pet Product Incubator

Our Proven Incubator Process

  • Market ‘gap’ analysis (verify consumers’ unfulfilled needs).
  • Review and refine the market positioning
  • Channel & brand evaluation, including Control Label, Corporate Brand, or Fully Independent National Brand
  • Retailer price analysis, Consumer ‘price point’ analysis
  • Packaging assessment and Packaging refinement
  • Sales presentations
  • Customer and Broker terms negotiation
  • Shelf fit and Packout optimization
  • Consumer marketing materials