PR

Coke Is No Zero on Cultural Sensitivity

Coke Is No Zero on Cultural Sensitivity

Coke Zero scored scored a connection with me via a new spot that’s Made In Canada, For Canada, About Canada, Using Canadian Talent & Icons. Terrific work showing HUGE cultural sensitivity. Coke? A brand from Atlanta? Isn’t that the only city ever to have two shots at having an NHL team, but blew it both times? Yes, but Atlanta-based Coke has a [...]

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‘Aberblunder’ Bobbles It Again

‘Aberblunder’ Bobbles It Again

For a supposed style icon, Abercrombie & Fitch isn’t showing style in how it handles its image. Two years ago, I ripped A&F for a not-so-subtle blunder when they tried to ‘bribe’ the lowbrow JerseyShores reality TV show. They indiscreetly slammed down a big money offer when Mike ‘The Situation’ proclaimed his love of the brand. Clearly, a non Blue Blood sporting more muscles than [...]

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Target Makes Plus-Size Apology for Oversight

Target Makes Plus-Size Apology for Oversight

Target gets mixed marks for their Canadian store openings (great print/outdoor ad creative, smart media placement but poor stock levels and a poorly defended USA-Canada price gap policy) but I give them high marks for fessing up to a recent faux pas. A sizable one. Last week a customer noticed the chain offered a dress [...]

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Public Payback’s a B_____

Public Payback’s a B_____

Saw some strong examples lately of powerful public backlash after an organization makes a lame ethical or Customer Service move. We all know that, due to the internet, consumer backlash can be immediate & global. That’s not new. What’s new is how persistent & creative the backlash can be. Starbucks was ‘outed’ a couple weeks [...]

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Deflect PR Trouble by Being Proactive

Deflect PR Trouble by Being Proactive

Years ago I had a client who couldn’t seem to clue into the self-serving value of charity. Being charitable & generous tends to be smart business strategy- it pays back later, and pays back big. When this client encountered a bit of a PR issue, he had no ‘give room’ or public goodwill, to use [...]

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Flash Mobs: Killing Ennui for PR & Pleasure

Flash Mobs: Killing Ennui for PR & Pleasure

Last year I told you that flash mobs- for good or bad- would be big, after the success of the 2009 T-Mobile flashdance in Liverpool Station (How many views does it have on youtube? Guess! 100,000? 1,000,000? 10,000,000? Nope; it’s at 36,000,000 and counting!) The Bad: Flash Mob thefts saw a surge. I expect FlashMob thefts [...]

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Public Relations: After-the-Fact Corporate Social Responsibiity

Public Relations: After-the-Fact Corporate Social Responsibiity

Not one but THREE full page color ads in The Globe and Mail national newspaper on August 7. Two were Public Relations-type ads and all 3 reflect band-aids or after-the fact attempts to address a shortfall in corporate ethics or actions. Wish someone had advised the firms sponsoring those ads how much cheaper & more [...]

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Worms in the Apple?

Worms in the Apple?

Just a few recent noteworthy headlines: Apple Sued Over Siri’s Shortcomings Apple report puts spotlight on overseas factory conditions Apple patches record number of Safari 5 bugs with monster update Android to overtake iPad in tablet market by 2015: IDC Ambitious Apple Inc. leads to antitrust ‘wake-up call’ Yikes- that’s alot of ugly press all at [...]

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Guess What? Downhill’s Easier Than Uphill. Duh!!!!

Guess What? Downhill’s Easier Than Uphill. Duh!!!!

Unbelievable news today! McDonalds has learned – aghast!!- that their consumer perception is trailing their food quality upgrades. Well, doan that just shock ya blind!!! Morning Newsbeat passed on this gem: “McDonald’s Struggles With Brand Perception Issues Advertising Age reports on how, despite the fact that McDonald’s has been seeing steady sales and profits increases, [...]

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Bad Ad Placement for Porsche

Bad Ad Placement for Porsche

There is no substitute…. for being on top of your ad placement A June 20th Globeandmail.com news story on the death of Jackass actor Ryan Dunn’s was quite sad. A further unpleasant bit- when I clicked to view the story, an intro video ad was for Porsche, and the  right hand column print ad was [...]

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