Positioning

Domestic Retailer Plays a ‘Heritage’ Card

Domestic Retailer Plays a ‘Heritage’ Card

You may have sen recent Canadian Tire Corp (CTC) ads that proudly remind us how they’ve been part of Canadian consumers’ lives for generations. The new ads also allude to some of their past ads (incl. an icon ad: sentimental hard-working farmer brings home a hard-won bike for a surprised, appreciative son). Canadian Tire is [...]

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WalMart Hits Undo Button

WalMart Hits Undo Button

WalMart is back to where it was a couple years ago. Few retailers could blunder so badly & recover, but WalMart has advantages few others have (audience mass, high-fit locations, suppliers salivating to deal with them). And WalMart was lucky. There’s no substitute for luck. WalMart ‘consolidated’ (reduced) selection years ago with ‘Project Impact’- a [...]

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Target Creates Retail Ripples

Target Creates Retail Ripples

Having lived & worked on both sides of the border, it’s neat to be based in Canada, as U.S. retail power Target heads this way. A stellar success amidst a fading group of ‘Mass Merchandisers’, Target is terrific at what it does- despite a world that’s going against mass marketing -a la ‘Long Tail’. Target is [...]

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