Porsche

Bad Ad Placement for Porsche

Bad Ad Placement for Porsche

There is no substitute…. for being on top of your ad placement A June 20th Globeandmail.com news story on the death of Jackass actor Ryan Dunn’s was quite sad. A further unpleasant bit- when I clicked to view the story, an intro video ad was for Porsche, and the  right hand column print ad was [...]

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Brands That Jump the Shark

Brands That Jump the Shark

September 20, 1977. No moon landing, tsunami or earthquake. No world leader passed away. Nonetheless, a singular day, because The Fonz jumped the shark. Happy Days, a TV series once been a top choice for Boomers, yet having seen ratings drop for years, won ongoing fame for a new, unintended reason. Set in small town [...]

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