P&G

Big Data – Batter Up!

Big Data – Batter Up!

My recent post about Big Data inspired some in-person inquiries (btw you need not await a 1:1 conversation; just hit ‘Comments’); namely: What Is It? Why Care from a business POV? Who Is Already Into It? I headed New Products at one on the Big Three global data houses a few years ago. Not long ago, I [...]

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Prepared to Go Against the Grain?

Prepared to Go Against the Grain?

“Going against the grain” is a phrase woodworkers know quite well: it describes the challenge of sawing wood at 90 degrees to the grain, or ‘against’ the grain direction. It’s done with a ‘crosscut’ saw- a slow, tough process. Crosscut saws have many small teeth, as befits the limited rate of progress & wood dust [...]

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Ripples Can Get You Into Deep Water

Ripples Can Get You Into Deep Water

Marketing driven, ambitious global consumer product firms tend to attract ambitious recruits who push for ambitious short term plans to build career momentum fast. Momentum is everything to keen well educated A-Personalities who aim to move up quickly. A downside is a tendency for the firm to be led down the garden path- ie led [...]

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Beware Cartridge Systems: Vampires Must Be Invited In

Beware Cartridge Systems: Vampires Must Be Invited In

If you’re ever teaching Marketing as I have, and end up covering Promotion Strategies, the lessons on the 4 major strategies should go over fairly easily: Convenience Strategy = Loading them up; Continuity Strategy = Keeping them coming back; Competitive Switching is just as it sounds; and Trial involves the highest value offers, to overcome [...]

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Branding 101

Branding 101

One more shot at driving this home: Branding is tough. Coming up with a decent brand name is demanding & takes much more work than one assumes. And coming up with a great brand name takes even more time, talent …and, perhaps, luck. A recap of my Strategy Steve’s completely subjective list of criteria for [...]

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We Interrupt This Program…to Grab Your Irreverent Attention

We Interrupt This Program…to Grab Your Irreverent Attention

There’s a cool series of P&G ads now. Yes, I said cool P&G ads. Old Spice Man literally breaks into faux ads for other P&G’s Charmin, Bounce, etc. His brand is “too powerful to stay in its own commercial”, as per the brand’s new ‘Smell Is Power’ tag. http://newsfeed.time.com/2012/02/03/old-spice-guy-terry-crews-invades-kinder-gentler-commercials/ It’s Rickrolling writ large. Rickrolling got [...]

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3 Japanese Electronics Firms Short Circuited Staying ‘Current’

3 Japanese Electronics Firms Short Circuited Staying ‘Current’

3 big Japanese electronics firms- Sharp, Sony & Panasonic- all just posted dreadful losses. All had undergone big strategic changes that failed to yield positive results (yet). Funny thing was – each of the 3 took a different path to change. But they DID make changes. Sharp embraced Vertical Integration & Scale; they built their [...]

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Channelling Some Learning…

Channelling Some Learning…

I’ve accepted a request to teach a few senior level College classes, including a couple on Marketing Channels. It’s a topic near & dear to my heart, and on which I hope to pass on some lessons, since the price of learning those lessons has, at times, been high. So, from a purely personal Point-of-View [...]

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X-Treme Marketing, X-Treme Innovation

X-Treme Marketing, X-Treme Innovation

Dakar – the name conjures up visions of destroyed motorcycles, wrecked cars, demolished dreams, physical injury & death. The 15 day grueling Motor Mayhem Marathon starts the first week in January, letting everyone from tire manufacturers to engine makers to suspension suppliers, try out their goods under extreme conditions. If you’re a business person, you [...]

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Ponce De Leon Has Nothing on Virgin

Ponce De Leon Has Nothing on Virgin

The legendary Spanish explorer Ponce De Leon (imagine a hero named “Ponce” – he must have had an uphill battle as a youth) was ever seeking the Fountain of Youth in the New World. Ironic isn’t it that some of the best examples of staying young now come from the Old World. Cases in point: [...]

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