Pepsi

First Mover Status a Winner in True North

First Mover Status a Winner in True North

This summer, a frequent Global Marketing course topic was ‘First Mover advantage’. I taught Pepsi’s countertrade tactic to win 1st-to-market access in the USSR. You read that right- the USSR, not Russia. Pepsi entered a still-Soviet Union long before comrades embraced Capitalism. They gained access to that market, in exchange for exporting the USSR’s vodka- which became [...]

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Dew Get Some Common Sense!

Dew Get Some Common Sense!

Warning: Do NOT click on the 2 ad links in this post (if they’re still up) unless you’re willing to be badly offended. By now, you have no doubt seen Tyler The Creator’s latest stunt; an offensive (now-pulled) ad for Mountain Dew. Just how Pepsi (Dew’s parent) ever let the ad be created, let alone aired, is [...]

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Beyoncé Puts Pop Into Pepsi

Beyoncé Puts Pop Into Pepsi

Pepsi, keen to win a lil spotlight from a hot performer’s halo, has a new ad with Beyoncé promoting its fizzy water. You can check on it  here.  It incorporates alluring past & present versions of the naughty girl, who urges you to “Embrace your past, but live for now”. If I were a boy, [...]

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5th P Gets Real on the Real Thing

5th P Gets Real on the Real Thing

A brilliant new viral video now shows how ‘real life’ would work out, for polar bears who overindulge in sweet soda. A creative, inspired way to reveal facts on the real impact of sweet soda. Coca Cola and PepsiCo must be wondering how to handle this. Here’s the video account of ColaBearsInRealLife Feel free to [...]

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Gatorade Gets It Right for Women

Gatorade Gets It Right for Women

A proud dad to 2 healthy daughters, I respect companies & brands that depict women in a smart, progressive light. Recently I saw a Gatorade Ad that promotes keeping girls active in sports longer. That’s a worthy goal, at a time when society encourages them to abandon sports, ‘look grown up’ & succumb to American [...]

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Design More & More Crucial for Global Behemoths

Design More & More Crucial for Global Behemoths

Earlier this month Pepsi recruited a new head of design, luring Mauro Porcini from 3M. A few years ago, that wouldn’t have made the news; the fact that it does now, reflects some new realities: the challenge of achieving design commonality globally, while recognizing local/ language realities; and the size & complexity of the growing [...]

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Gatorade’s Got Game- Is the Leader in You?

Gatorade’s Got Game- Is the Leader in You?

  Leaders Lead. Often that’s better conveyed with actions than words. PepsiCo (PepsiTropicanaGatorade ie PTG) owns Gatorade, a ‘sports beverage’ under attack these past years; head-on by Coke’s copycat brand, PowerAde and Heinz’s Glucon-D, and at the perimeter by Red Bull & various energy drinks & assorted juices, ice teas, etc.  Many #1 share brands [...]

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