P.R.

Target Makes Plus-Size Apology for Oversight

Target Makes Plus-Size Apology for Oversight

Target gets mixed marks for their Canadian store openings (great print/outdoor ad creative, smart media placement but poor stock levels and a poorly defended USA-Canada price gap policy) but I give them high marks for fessing up to a recent faux pas. A sizable one. Last week a customer noticed the chain offered a dress [...]

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Social Media and PR – Distinct Yet Complementary

Social Media and PR – Distinct Yet Complementary

If you keep an eye on news stories of companies and industries in Public Relations messes, you may already have a terrific starter list of companies that could benefit from Social Media eg Tar Sands producers Frackers ie Shale Gas extractors Apple (given its market-limiting practises, a la old Microsoft) Cruise industry- after the sinking [...]

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