Microsoft

What Prize Drives an Acquisition?

What Prize Drives an Acquisition?

Thanks to the students who alerted me yesterday that RIM is finally ‘officially’ in play (props to Igor & Charlie!). Altogether predictable. Totally expected. In addition to launch delays & being stretched thin in resources, RIM lost its two senior Marketing officers recently- never a good sign.  One newspaper says Lenovo, Microsoft, Apple, Dell & [...]

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Patents as Deterrents, Not Barriers, to Entry

Patents as Deterrents, Not Barriers, to Entry

Yesterday’s ruling that Microsoft did infringe on i4i’s patent is a useful example for education. News coverage will inevitably focus on the size of the judgement: $290 Million. But there’s more learning here. I recently took students through some Market ‘barriers to entry’, such as brand equity (Intel, AMD, apple), high fixed cost of production [...]

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