Michelin

Ethical Debates for Marketing/ Marketers

Ethical Debates for Marketing/ Marketers

I was teaching a 4th semester class this week; when we reached the topic of Needs & Wants, a thoughtful a student interjected to ask if what marketers do, is ethical. Really good question, and well worth debating. Most ethical decisions are yours to make one on one. An exec recruiter was offended I wouldn’t [...]

Continue reading →

Google News: A Flight Delay for Expedia & Travelocity?

Google News: A Flight Delay for Expedia & Travelocity?

Recently I wrote that Google had acquired Frommers, predicting it would lead to a ‘service enhancement race’ in online travel-booking. You know the players: Bottom-end Travel booking: Priceline.com. Hotwire.com Midscale Travel Booking: Expedia, Travelocity Upscale/B2B Travel Management: Carson Wagonlit, American Express Travel, etc Specialists: Hotels.com, Bookings.com Travel  Tour Expertise: Michelin, Lonely Planet, Rick Steeves, Frommers [...]

Continue reading →