Media

Digital Lessons & Trends

Digital Lessons & Trends

Those following this blog know that I reduced blogging frequency for a career as TV Commentator (just kidding! tho commenting on tech firms eg Blackberry got me almost too much attention of the nonpaying kind (TV interviews etc). The real reasons I cut back were to be a volunteer coach for some Seneca students, and [...]

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Other Media: An Experiment

Other Media: An Experiment

You may have noticed I’m blogging less often; instead I’ve been putting more time into updates on LinkedIn (send a request if you’re not in my network), facebook groups (one social; one reserved for students competing in this fall’s OCMC) and twitter (@stratgeysteven). fyi: My observations on applying the ‘newer’ media tools to B2B/ Professional [...]

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Nuther Infographic That’s Defacto Marketing

Nuther Infographic That’s Defacto Marketing

Great example now on nerdgraph;  why not visit and count how many of its multitude of infographics are defacto marketing tools sponsored by private sector &/or public policy organizations (sometimes it’s hard to tell!). This piece tries to convince you to avoid unethically mined African diamonds. Who might benefit from the perpetuation of this message? Perhaps providers of other precious [...]

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Social Media: A Primer

Social Media: A Primer

Just created & posted a  slideshare deck on Basics of Social Media. Hope it helps students (and Boomers!). Two cautions: Social Media (SoMe) is changing fast, so parts of this content will age quickly; All errors & omissions are mine   Included at the end of the deck is my subjective assessment of 2 very different [...]

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Rethinking What’s an “Ad” In New Media

Rethinking What’s an “Ad” In New Media

Today I was cruising nerdgraph, and found a cool infographic. Infographics depict neat trivia & facts on 1 theme in a poster-style pinnable format. Or printable, if you still do that. Often with humour, always with cool stats, facts & some surprises. Nerdgraph.com is a ‘community center’ where nerds hang out; a table of trivia knobs [...]

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Complex Mobile Market – In a Pic!

Complex Mobile Market – In a Pic!

Business Insider provides some terrific Infographics. If just a picture can tell 1,000 words, the latest B.I. Infographic tells 10,000, somehow easily describing the complex, fast growing, fast changing market of mobile ads- and the diverse sets of players involved in determining how such ads are located, offered, priced, sold & verified. It’s a very fragmented process, for [...]

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Coke Is No Zero on Cultural Sensitivity

Coke Is No Zero on Cultural Sensitivity

Coke Zero scored scored a connection with me via a new spot that’s Made In Canada, For Canada, About Canada, Using Canadian Talent & Icons. Terrific work showing HUGE cultural sensitivity. Coke? A brand from Atlanta? Isn’t that the only city ever to have two shots at having an NHL team, but blew it both times? Yes, but Atlanta-based Coke has a [...]

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Mobile Ads? Potential, but Call Waiting

Mobile Ads? Potential, but Call Waiting

If it seems to you that a mere billion bucks spent on Mobile ads in the USA is tiny versus total industry ad spend, you’re right. A billion dollars is peanuts – but experts say that’s triple this year. The growth in mobile ad revenue is due to growth in handset penetration and the increased time [...]

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Musical Monday

Musical Monday

The Junos aired last night, reminding me it’s a while since I pushed a (subjective!) musical update. Here goes: Last week Rush got an overdue induction into the R&R Hall Of Fame, an event appropriately feted by none other than the Foo Fighters. Here’s the a link to a Dynamic Duo; a magnificent merging of talents [...]

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Defiant Duo Dives In

Defiant Duo Dives In

Last night ‘Defiance’ premiered as a Showcase TV series and a MultiPlayer game. This is a new type of media program launch conceived of and planned as a dual medium intro from the start. While the game and the weekly TV program are sufficient on their own, the main idea is for them toy build off [...]

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