McDonalds

Customer Service Is Driven by Values

Customer Service Is Driven by Values

Fourth semester Seneca Global Marketing students made Group Presentations yesterday; I wasn’t at all surprised they were well prepared and did a terrific job; their Prof is Tim Richardson. What DID surprise me was their emphasis on the VALUES of the companies they investigated. Starbucks was lauded for its ethics eg fair trade practises. The [...]

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Guess What? Downhill’s Easier Than Uphill. Duh!!!!

Guess What? Downhill’s Easier Than Uphill. Duh!!!!

Unbelievable news today! McDonalds has learned – aghast!!- that their consumer perception is trailing their food quality upgrades. Well, doan that just shock ya blind!!! Morning Newsbeat passed on this gem: “McDonald’s Struggles With Brand Perception Issues Advertising Age reports on how, despite the fact that McDonald’s has been seeing steady sales and profits increases, [...]

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3 Japanese Electronics Firms Short Circuited Staying ‘Current’

3 Japanese Electronics Firms Short Circuited Staying ‘Current’

3 big Japanese electronics firms- Sharp, Sony & Panasonic- all just posted dreadful losses. All had undergone big strategic changes that failed to yield positive results (yet). Funny thing was – each of the 3 took a different path to change. But they DID make changes. Sharp embraced Vertical Integration & Scale; they built their [...]

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Coffee Competitors on the Wrong Side of the Road

Coffee Competitors on the Wrong Side of the Road

Here in the soon-to-be-snowy north, a hot cup of java is a necessity- given long dark days; long drives in poor conditions, and a need to keep warm any way we can. No surprise that when commuters need a refreshing break, they head for a coffee shop, rather than a fast food joint. Lately the [...]

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