Market Analysis: ‘Boring’ Stuff, Done by Victors

Some of my classes have been creating fullscale Marketing Plans; a challenge that’s exhaustively research-based & analytical. This involves much tough sluggin’ research & analysis that precedes the more exciting attention-getting, profile-building, accolade-happy stuff (launches & ad campaigns). Analysis isn’t the discipline for which Marketing is chiefly renowned. Too bad. A couple of thoughts about [...]

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