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Mobile Ads? Potential, but Call Waiting

Mobile Ads? Potential, but Call Waiting

If it seems to you that a mere billion bucks spent on Mobile ads in the USA is tiny versus total industry ad spend, you’re right. A billion dollars is peanuts – but experts say that’s triple this year. The growth in mobile ad revenue is due to growth in handset penetration and the increased time [...]

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Auto Firms Drive Branding Dilemma

Auto Firms Drive Branding Dilemma

Auto companies have always provided a visible yet unusual ‘observation school’ on branding lessons & approaches. More than that, the Auto sector provides humbling lessons to Marketers. In the Auto Industry, theoretically better brand portfolios aren’t always enough for a firm’s success, and theoretically inferior branding approaches don’t necessarily prevent a firm from achieving success. [...]

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