iPhone

Google, RIM, Apple, Microsoft, Samsung (GRAMS)

Google, RIM, Apple, Microsoft, Samsung (GRAMS)

GRAMS. Universal units of measurement. And a memory-tool summarizing key smartphone players- easier to create once Nokia basically fell out of serious contention. I had expected it possible that this Fall I’d need to revise GRAMS [Google, RIM, Apple, Microsoft, Samsung], after the iPhone 5 intro. I thought it might seal the fate of RIM, [...]

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RIM Sends Message on “Brand Equity Slides”

RIM Sends Message on “Brand Equity Slides”

RIM’s troubles continued this week, with service interruptions in America and Asia, even as Asian governments gave the nod to RIM for defense industry & government workers. This adds momentum to a scenario where Blackberries are devices you’re forced to use, not ones you want to use. That situation can accelerate a downhill descent of [...]

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Time to Get SIRI-Ous About Voice Recognition?

Time to Get SIRI-Ous About Voice Recognition?

An unlucky reality of a marketers’ life is that, even if they find the consumer’s unmet need & identify the criteria for a solution, there’s 1 more tiny step necessary to meet that consumer need. And that is- developing the product or service. For 25 years I’ve waited for Voice Recognition to live up to [...]

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