Innovation

Backend Key to Newspaper’s Future

Backend Key to Newspaper’s Future

In 1998-1999, I was privileged to work for the brilliant Darcia Joseph and head up New Products for the Globe and Mail. Our top aim then was to add (conventional) content strategically, by Reader Segment (solid research courtesy of Luke Sklar’s team) and blunt the launch of Conrad Black’s highly touted National Post. The nation [...]

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Adobe-Lion Battle a Mindless Affair

Adobe-Lion Battle a Mindless Affair

Stop me if you’ve heard this one: “a Lion wanders into a an Adobe home…”. If you upgraded your popular software lately, you’ve likely met compatibility issues. My upgrade from Leopard to Lion was  inevitable; some complementary programs no longer support 2009-era platforms. But in the 5 weeks since an upgrade to Lion, I’ve found [...]

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PopUps Hit London Down Low

PopUps Hit London Down Low

This past weekend, the Travel section of the Globe carried a relevant business trend. As per a few of my posts in  2112  and again this January, PopUp or Flash businesses are hot! PopUp dining/bars are taking London by storm. Restaurants in-between old buildings, in tents, wagons, under temporary leases. Dining ‘experiences’ here today, gone tomorrow. The ephemeral aspect makes it special. [...]

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Caveat Emptor on Consulting

Caveat Emptor on Consulting

A recent Nielsen-BCG (Boston Consulting Group) study made me think of the adage Caveat Emptor (buyer beware). The Finding: things have changed in the competitive/ consumer world (Implication: you must hire experts now! ie the goal of all New Paradigm reports). Consulting can be slick or substantial. It can generate PR-savvy appearances & career advancement, or business results. Different goals, [...]

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Prepared to Go Against the Grain?

Prepared to Go Against the Grain?

“Going against the grain” is a phrase woodworkers know quite well: it describes the challenge of sawing wood at 90 degrees to the grain, or ‘against’ the grain direction. It’s done with a ‘crosscut’ saw- a slow, tough process. Crosscut saws have many small teeth, as befits the limited rate of progress & wood dust [...]

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Ripples Can Get You Into Deep Water

Ripples Can Get You Into Deep Water

Marketing driven, ambitious global consumer product firms tend to attract ambitious recruits who push for ambitious short term plans to build career momentum fast. Momentum is everything to keen well educated A-Personalities who aim to move up quickly. A downside is a tendency for the firm to be led down the garden path- ie led [...]

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Auto Firms Drive Branding Dilemma

Auto Firms Drive Branding Dilemma

Auto companies have always provided a visible yet unusual ‘observation school’ on branding lessons & approaches. More than that, the Auto sector provides humbling lessons to Marketers. In the Auto Industry, theoretically better brand portfolios aren’t always enough for a firm’s success, and theoretically inferior branding approaches don’t necessarily prevent a firm from achieving success. [...]

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This E-Commerce Battle Delivers the Goods!

This E-Commerce Battle Delivers the Goods!

The e-commerce battle is intensifying even more- it’s a battle featuring aggressive one-upmanship. And it’ll have BIG consequences for the way you (as a consumer) order and receive goods of all kinds. To better predict what might happen next, it helps to separate ‘buying’ into steps: 1. shopping, 2. checkout, 3. delivery, 4. follow-up. And [...]

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All the Right Moves in Lifestage Marketing

All the Right Moves in Lifestage Marketing

Strategy Steve has been a little less strategic and a little more tactical lately; I’ve been moving. A process that provides learning experiences & opens one’s eyes to new opportunities for businesses to ‘get it right’. Copa Cabana around the corner is a giant restaurant/bar (bet it seats 250+). It’s packed every night. They got [...]

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Updates on Some Hotties

Updates on Some Hotties

“I Told You So” is an annoying expression, yet, once a year I invoke its use. Toldja that 3D printing would be hot; although it’ll undoubtedly have both positive & negative impacts, i.m.o. its net effect will be positive. Rest my case, with:    this announcement by U of T Toldja in July that facebook [...]

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