Imagery

Names, Nuggets and Posters

Names, Nuggets and Posters

Back in March I gave you my guidelines for Creating a Brand Name This week I was fortunate to teach a first semester Marketing class and that always gives me a new charge of energy and fresh thinking on what a brand is. Some would define a brand as a set of expectations – if [...]

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Hooded Mystery: Too Many Preconceived Notions?

Hooded Mystery: Too Many Preconceived Notions?

To see how brand equity works, look in the ‘hood. Ever since medieval ‘hoodlums’ (protestors, bandits, etc) wore hoods to disguise their identities, the hood has been in fashion. For some, the word ‘hood’ still conveys mysterious or dark intentions. There are ‘Bad Boys’ from a hood, hoodlums, hoodwinking someone, etc. Not everyone carries identical [...]

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Guess What? Downhill’s Easier Than Uphill. Duh!!!!

Guess What? Downhill’s Easier Than Uphill. Duh!!!!

Unbelievable news today! McDonalds has learned – aghast!!- that their consumer perception is trailing their food quality upgrades. Well, doan that just shock ya blind!!! Morning Newsbeat passed on this gem: “McDonald’s Struggles With Brand Perception Issues Advertising Age reports on how, despite the fact that McDonald’s has been seeing steady sales and profits increases, [...]

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