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Values Statements Not Enough, Evidently

Values Statements Not Enough, Evidently

Quick! Which global company lists its #7 of its Corporate Values as ‘Corporate social responsibility: The Company has deep respect for its social obligations and will act, and be known, as a socially responsible company. This includes engaging itself with the broader community wherever the work is performed.’ And which company has a Social Responsibility Charter, [...]

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‘Aberblunder’ Bobbles It Again

‘Aberblunder’ Bobbles It Again

For a supposed style icon, Abercrombie & Fitch isn’t showing style in how it handles its image. Two years ago, I ripped A&F for a not-so-subtle blunder when they tried to ‘bribe’ the lowbrow JerseyShores reality TV show. They indiscreetly slammed down a big money offer when Mike ‘The Situation’ proclaimed his love of the brand. Clearly, a non Blue Blood sporting more muscles than [...]

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Quick! Ethic-Check That Company!

Quick! Ethic-Check That Company!

Optics are getting more important. Optics can be advantageous; Optics can create faux careers – the Karkashians famous for being famous; the cast of an unscripted Reality Show are no-talents, but the Optics benefit of exposure brings fame & opportunity. Optics can also bring down a firm- BP’s fall from respect and grace after the [...]

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Worms in the Apple?

Worms in the Apple?

Just a few recent noteworthy headlines: Apple Sued Over Siri’s Shortcomings Apple report puts spotlight on overseas factory conditions Apple patches record number of Safari 5 bugs with monster update Android to overtake iPad in tablet market by 2015: IDC Ambitious Apple Inc. leads to antitrust ‘wake-up call’ Yikes- that’s alot of ugly press all at [...]

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Guess What? Downhill’s Easier Than Uphill. Duh!!!!

Guess What? Downhill’s Easier Than Uphill. Duh!!!!

Unbelievable news today! McDonalds has learned – aghast!!- that their consumer perception is trailing their food quality upgrades. Well, doan that just shock ya blind!!! Morning Newsbeat passed on this gem: “McDonald’s Struggles With Brand Perception Issues Advertising Age reports on how, despite the fact that McDonald’s has been seeing steady sales and profits increases, [...]

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