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Mobile Ads? Potential, but Call Waiting

Mobile Ads? Potential, but Call Waiting

If it seems to you that a mere billion bucks spent on Mobile ads in the USA is tiny versus total industry ad spend, you’re right. A billion dollars is peanuts – but experts say that’s triple this year. The growth in mobile ad revenue is due to growth in handset penetration and the increased time [...]

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Sports Strategy IS Marketing Strategy

Sports Strategy IS Marketing Strategy

NFL teams are making moves with Peyton et al leaving Indy; March Madness is on; NHL’s playoff race is on; MLB squad games are being played. North American soccer season has started and the European league championships are on. March is ‘intersection’ season for sports; almost every league has something going. A classic sports dilemma [...]

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