Growth Strategies

Market Provides Lessons in ‘How Not’ To Grow

Market Provides Lessons in ‘How Not’ To Grow

A couple fine recent examples of the risks of growth; growth can be a seductress, whose siren’s song may turn destructive (having just visited Greece, I had to include at least one myth-inspired mention!). 7-11 is facing accusations they squeeze franchisees; leaving store owners ONLY 1 option to make profit–>pressure their already-undercompensated employees. I’d bet 7-11′s [...]

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BB’s Bold Days Over, Private Days Begin

BB’s Bold Days Over, Private Days Begin

Was interviewed by CTV News the evening of Sept 21st on Blackberry’s fate. Time to take a look back. The ‘crackberry’ was a groundbreaker launched by Waterloo-based Research In Motion in 1999. The amazing ingenuity lasted nearly forever, in ‘tech years’. 14 years of success in the fast-shifting tech world is worth saluting. Especially for a small [...]

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Backend Key to Newspaper’s Future

Backend Key to Newspaper’s Future

In 1998-1999, I was privileged to work for the brilliant Darcia Joseph and head up New Products for the Globe and Mail. Our top aim then was to add (conventional) content strategically, by Reader Segment (solid research courtesy of Luke Sklar’s team) and blunt the launch of Conrad Black’s highly touted National Post. The nation [...]

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First Mover Status a Winner in True North

First Mover Status a Winner in True North

This summer, a frequent Global Marketing course topic was ‘First Mover advantage’. I taught Pepsi’s countertrade tactic to win 1st-to-market access in the USSR. You read that right- the USSR, not Russia. Pepsi entered a still-Soviet Union long before comrades embraced Capitalism. They gained access to that market, in exchange for exporting the USSR’s vodka- which became [...]

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Threesome Spells Conflict

Threesome Spells Conflict

Is trouble brewing on the Enterprise? Not the Star Trek Enterprise, the Enterprise I.T. market. Threesomes present BIG potential for conflict. Feelings of betrayal, exploitation. Microsoft makes a deal with Oracle on Clouds. Okay. Then Oracle cozies up to salesforce.com- presumably to enhance their future BigData access & B2B ties.  That potentially put Oracle between Microsoft and the customer (the [...]

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Adobe-Lion Battle a Mindless Affair

Adobe-Lion Battle a Mindless Affair

Stop me if you’ve heard this one: “a Lion wanders into a an Adobe home…”. If you upgraded your popular software lately, you’ve likely met compatibility issues. My upgrade from Leopard to Lion was  inevitable; some complementary programs no longer support 2009-era platforms. But in the 5 weeks since an upgrade to Lion, I’ve found [...]

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Complex Mobile Market – In a Pic!

Complex Mobile Market – In a Pic!

Business Insider provides some terrific Infographics. If just a picture can tell 1,000 words, the latest B.I. Infographic tells 10,000, somehow easily describing the complex, fast growing, fast changing market of mobile ads- and the diverse sets of players involved in determining how such ads are located, offered, priced, sold & verified. It’s a very fragmented process, for [...]

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Boomer Bucks Beckon!

Boomer Bucks Beckon!

Some recent resourceful approaches show that, though Boomers are getting old & their homes are already full of ‘stuff’, there remains an opening to tap into their wallets marketing non-traditional upscale items & indulgent experiences. Witness these Boomer Brand moves:   National Geographic a name powerful with Boomers (bet you can still recite the ’du-du-du-daaaaahh-duh‘ ballad) is marketing [...]

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Experience the WalMart Irony

Experience the WalMart Irony

WalMart is saying it will wow shoppers with an amazing new ‘in-store experience’. Boy- things change! WalMart rose to prominence as the retailer that removed virtually every facet of the ‘experience’ provided by traditional stores. Stores that helped you find items, special ordered items for you, gave workers a living wage & full time benefits, supported local [...]

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Defiant Duo Dives In

Defiant Duo Dives In

Last night ‘Defiance’ premiered as a Showcase TV series and a MultiPlayer game. This is a new type of media program launch conceived of and planned as a dual medium intro from the start. While the game and the weekly TV program are sufficient on their own, the main idea is for them toy build off [...]

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