Generation

The Hot Fields?

The Hot Fields?

At times, my Consulting & Teaching worlds overlap, but not often. Consulting projects emerge from market needs for my core expertise: 5 year plans, growth strategies, new product development, channel management, customer research, data analysis. A project typically requires skill in many ’functions’ (Market Research, Marketing Communications, Strategy) that traditional Academia consider as separate ‘functions’ tidily split into distinct disciplines. [...]

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Can Staples Monetize Its VIP Space?

Can Staples Monetize Its VIP Space?

I’ve urged students to watch 2 companies very closely: 1. Best Buy 2. Staples. Best Buy is arguably the worse off of the two, but not by much! No other company is more squeezed between: their ‘bricks & mortar’ footprints are wayyyy too huge shifting consumer needs (the Baby Boomer ‘Big screen TV buying binge’ [...]

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MashUps Made for MultiTasking Minds

MashUps Made for MultiTasking Minds

Fundamental trends are now at work that are making MashUps inevitable & popular; i.m.o. these factors are certain to make MashUps more than a fad- but a trend. Key contributing factors include: Global sharing of info, views, interests Worldwide instant sharing of ideas & opinions Global instant sharing of entertainment Humans who more capably embrace [...]

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Brazil Opens a Talent Door for Canada

Brazil Opens a Talent Door for Canada

Brazil’s government has announced a $2 B ‘scholarship’ fund to get bright young Brazilians going abroad for post-secondary education. An interesting win-win for nations to trade their relative strengths, and accommodate the inevitable realities of changing demographics, not to mention good ole’ Supply & Demand. Aging Nations tend to be over-strong in Education resources; they’ve [...]

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When Does 30 Years Pass in 500 Minutes?

When Does 30 Years Pass in 500 Minutes?

The times are a’changin- literally. When I bought my first home clock 30 years ago, a home decor or furniture store would arrange the arms at the ‘ten’ and the ‘two’. The short ‘hour’ arm would point to the two ie 1:50pm or “ten to two” to frame a brand name, a method duplicated by [...]

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Channeling Success

Channeling Success

I finished my Marketing Channel lectures this week; lots of big changes & challenges in the ‘Place’ part of Marketing’s 5 P’s. A good time to sum up; first -the Classics. I urge clients & students alike to take into account 3 Classic Considerations: Structure! What is the ideal structure of the channel(s) for my [...]

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Connecting to a New Generation

Connecting to a New Generation

Had a discussion with a friend recently about the Millennials, a generation who get a bad PR rap for being ‘withdrawn into themselves & their devices’. My experience is that they are indeed connection-focused. They believe Virtual is Virtuous, and we’re just going to have to adjust. A fellow prof won’t allow any cellphone surfing [...]

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Cross-Pollinate, and Bee Happy

Cross-Pollinate, and Bee Happy

I asked a class to come up with ways e-stores can learn from bricks & mortar merchandisers, and how bricks & mortar stores can better leverage the web. There was silence in the room. Evidently, too many media outlets & teachers have told students that these are 2 distinct worlds that should be treated separately. [...]

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Gen Y? More Like ‘Gen Y Not’

Gen Y? More Like ‘Gen Y Not’

A couple of us Baby Boomer parents recently discussed the way we’re so inhibited about ‘experimenting’ with technology, with purchases, and so on, especially in comparison to our offspring, the Gen Y group. Lots of good reasons for these different levels of inhibition. Lots of consequences. Many Boomers were raised when the risk & cost [...]

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Doubling Down: Halo Effect, or Sad Sister Act?

Doubling Down: Halo Effect, or Sad Sister Act?

Yesterday, Tiger Woods added Rolex as a key sponsor. Or did Rolex add Tiger Woods as a celebrity partner? How do you see the partnership working? Who gets the most out of it? More importantly, do BOTH partners win? After all, that’s the idea of a business partnership, right? Both parties get something out of [...]

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