Gatorade

Gatorade Gets It Right for Women

Gatorade Gets It Right for Women

A proud dad to 2 healthy daughters, I respect companies & brands that depict women in a smart, progressive light. Recently I saw a Gatorade Ad that promotes keeping girls active in sports longer. That’s a worthy goal, at a time when society encourages them to abandon sports, ‘look grown up’ & succumb to American [...]

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Gatorade’s Got Game- Is the Leader in You?

Gatorade’s Got Game- Is the Leader in You?

  Leaders Lead. Often that’s better conveyed with actions than words. PepsiCo (PepsiTropicanaGatorade ie PTG) owns Gatorade, a ‘sports beverage’ under attack these past years; head-on by Coke’s copycat brand, PowerAde and Heinz’s Glucon-D, and at the perimeter by Red Bull & various energy drinks & assorted juices, ice teas, etc.  Many #1 share brands [...]

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