fashion

Move Over Tangerine! ‘Emerald’ Ushers in 2013

Move Over Tangerine! ‘Emerald’ Ushers in 2013

The Pantone Color Institute says that Emerald will be 2013′s Color of the Year. http://www.pantone.com/pages/pantone/pantone.aspx?pg=21056&ca=10 Not surprising, as Angelina Jolie, Kate Moss, Cate Blanchett, Michelle Obama & other much-watched style icons have been seen in the green hue lately. Watch the Yorkville shop windows to see which designers embrace this choice. Michael Kors had already [...]

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Designer Brands Must Design Better Channel Strategies!

Designer Brands Must Design Better Channel Strategies!

Terrific to see the fresh insights of student discussions in my Intro To Marketing course, and informative to see which topics they instantly ‘get’ and what takes more time to percolate eg ‘Segmenting a target group of consumers’ is easier to grasp than ‘Predicting a Channel’s impact on actual buyer behavior’. No surprise really, since [...]

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Options in Cheap Chic Are Expanding

Options in Cheap Chic Are Expanding

Holts, Canada’s uber-upscale fashion chain, has announced an off-price chain called hr2. Outlets will open within a year. They’ll be competign directly against other off-price chains: TJX’s off-price icon Winners and Nordstrom’s successful Rack chain. The concept of ‘Off-price’ chains began as a 2nd-tier set of smaller outlets in less upscale locations, adorned with miserly [...]

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Tablets & Debts Cloud Canuck Retail Future

Tablets & Debts Cloud Canuck Retail Future

The gift-giving season nears. These days a $200 to $500 item is a gift candidate in an upscale society when the Economy is doing well. Though the Microsoft Surface is priced at $499, I expect many gift-givers will stretch beyond the $500 ceiling and spring for an Android or MS tablet. Now that the Apple [...]

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If You Can’t Beat’em, Look Like You’re With Them

If You Can’t Beat’em, Look Like You’re With Them

On January 7th, I wrote on Tangerine Tango being nominated by the Pantone Color Institute as 2012′s Color Of The Year. http://www.spitfireglobal.com/2012/01/rhymes-orange/ I indicated how Michael Kors was already all over Tangerine- tops, bottoms & accessories all in loud tangerine. At the time, I thought the tangerine wave might have limited traction. After all, Tangerine [...]

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FTV Signs Off Where It Began

FTV Signs Off Where It Began

Twenty seven years is a long time in the fashion world; Fashion Television (FTV) has broadcast its final episode. An amazing host, Jeanne Beker, is lost to viewers momentarily; but every time we hear “Obsession” by Animotion, we’ll think of her  and this fine show. You might see Jeanne again; I certainly hope we see [...]

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Hooded Mystery: Too Many Preconceived Notions?

Hooded Mystery: Too Many Preconceived Notions?

To see how brand equity works, look in the ‘hood. Ever since medieval ‘hoodlums’ (protestors, bandits, etc) wore hoods to disguise their identities, the hood has been in fashion. For some, the word ‘hood’ still conveys mysterious or dark intentions. There are ‘Bad Boys’ from a hood, hoodlums, hoodwinking someone, etc. Not everyone carries identical [...]

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Will ’2012′ Rhyme With Orange?

Will ’2012′ Rhyme With Orange?

It’s ba-aaack!!! Orange is back ‘in’. Hey, you come to this site to check on trends- and I don’t have to like’em, I just report’em.  Yep the color experts of the world have decided that Orange will be the key color of 2012. Gotta love these ‘fashion gods’- the prognosticating representatives of apparel, paint, furniture, [...]

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Does ‘Bad’ Publicity Exist Now?

Does ‘Bad’ Publicity Exist Now?

Pariah. Outcast. Blacklisted. Persona Non Grata. Obsolete terms these days. Because if you’re in the news for any reason- there’s way to exploit it. Reading the Year In Review columns reminds us of the resilience & resourcefulness of a good agent-celeb team. Lindsay Lohan has legal nonstop troubles, yet somehow a Playboy shoot seems to salvage her [...]

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Sears Gets ….STYLE?

Sears Gets ….STYLE?

First, pinch yourself. Are you asleep, or in some alternate reality. Fully conscious? Cuz I have news to shake your foundations. Sears just issued a 20 page seasonal attire catalogue that is.. wait for it… stylish! This is not a test of your ability to take in mind-bending concepts- this is real. The Sears merchandising team [...]

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