Fair & Lovely

Public Payback’s a B_____

Public Payback’s a B_____

Saw some strong examples lately of powerful public backlash after an organization makes a lame ethical or Customer Service move. We all know that, due to the internet, consumer backlash can be immediate & global. That’s not new. What’s new is how persistent & creative the backlash can be. Starbucks was ‘outed’ a couple weeks [...]

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When Do Consumers Hold Brand Owners Accountable?

When Do Consumers Hold Brand Owners Accountable?

Unilever is a successful firm. Very successful. One of the largest Consumer Package Goods firms worldwide, it has expanded from laundry & food products, to high margin items such as skin & beauty care. The Anglo-Dutch giant also has produced some very successful marketing campaigns- they’re a branding behemoth. I’ve predicted the www age will [...]

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