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Subjective SoMe Journey Recap

Subjective SoMe Journey Recap

This summer, the person steering Spitfire Global’s B2B communications shifted into more of the many new streams of Social Media (SoMe) for an updated POV on the potential, and limitations, of B2C / B2B SoMe tools available right now. Spitfire’s chief interest is Long Term strategy incl R&D partnerships, Consumer Research, New Product Development, Channel Expansion. But we [...]

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BB’s Bold Days Over, Private Days Begin

BB’s Bold Days Over, Private Days Begin

Was interviewed by CTV News the evening of Sept 21st on Blackberry’s fate. Time to take a look back. The ‘crackberry’ was a groundbreaker launched by Waterloo-based Research In Motion in 1999. The amazing ingenuity lasted nearly forever, in ‘tech years’. 14 years of success in the fast-shifting tech world is worth saluting. Especially for a small [...]

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Blackberry Predictions Not Magic

Blackberry Predictions Not Magic

For folks asking by email or in person (you can also Comment via blog post; it’s private) I’ll answer your Blackberry themed questions all in one spot: 1. How did I know this quarter’s results BB would disappoint? I didn’t ”know”; I merely predicted, based on classic market behavioural factors(see #6 below). 2. What’s next for [...]

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Other Media: An Experiment

Other Media: An Experiment

You may have noticed I’m blogging less often; instead I’ve been putting more time into updates on LinkedIn (send a request if you’re not in my network), facebook groups (one social; one reserved for students competing in this fall’s OCMC) and twitter (@stratgeysteven). fyi: My observations on applying the ‘newer’ media tools to B2B/ Professional [...]

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Updates on Some Hotties

Updates on Some Hotties

“I Told You So” is an annoying expression, yet, once a year I invoke its use. Toldja that 3D printing would be hot; although it’ll undoubtedly have both positive & negative impacts, i.m.o. its net effect will be positive. Rest my case, with:    this announcement by U of T Toldja in July that facebook [...]

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RIM Bets It All on BB10′S Jan 30 Release

RIM Bets It All on BB10′S Jan 30 Release

CTV News Team spoke to me Nov 18th about RIM; Scott Laurie asked about the critical upcoming BB10 launch Why announce a launch date of Jan 30? Because that’s the date Thorsten Heins says it’ll be ready! A respected tech icon once said: “Detail matter; it’s worth waiting to get it right” (any guesses who [...]

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Expedia Fires Back at Google (This Is Gonna Be Fun!)

Expedia Fires Back at Google (This Is Gonna Be Fun!)

Expedia hasn’t rolled over & given up in the war looming against Google-Frommers. Back in August I told you Google acquired Frommers – a respected name in travel, with revered guidebooks, travel destination info, tourist resort links, hotel reviews, etc. That’s a necessary step before Google becomes a travel destination booking player- and that inevitability [...]

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Social Marketing Examples: The List Grows & Grows…

Social Marketing Examples: The List Grows & Grows…

Attention Seneca Students: Here’s a short list of links to some of my past articles on Social; some old, some new (none borrowed, but some blue). Since every day there are more & more examples being created, I expect this post will be subject to plenty of ongoing updates:   Practical / Positive Use of [...]

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THIS Is Social Marketing

THIS Is Social Marketing

There’s no draggin’ your butt to effective social marketing. You need to lighten up, be limber, flexible, even creative. Cheil Canada was just that for client Samsung. Samsung, having lost a big California patent lawsuit vs Apple, can use some good news; their social marketing agency gave them that in an outstanding conversation with a [...]

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Ten Topics for the Holiday

Ten Topics for the Holiday

A Top 10 Holiday Weekend recap; hot stories we should all be following:   An Olympic Face: who will emerge as icons? America’s amazing Flying Squirrel? The appropriately named Usain Bolt? China’s swimming phenom Ye Shiwen? The now all-time medal record holder, Phelps? All Olympics have ‘signature’ personalities; which athlete(s) will become ‘legacy icons’ of [...]

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