Services provided for:

It's About Great Consumer Product Concepts:
Alberto Culver: Co-created concepts and completed research confirming promise of 7 new hairstyling products launched worldwide by VO5
Kimberly-Clark: Created new Family Size facial tissue that added share and profit to market's #1 brand.
Kong: Created idea, brand and design for a line of consumables for a hard goods toy maker, generating over 5 years of totally incremental business with no competition.
E.D. Smith Foods: Launched first squeezable topping containers in Canada, leveraging opportunities in food service and consumer ice cream topping categories.
Mama Mary's: Repositioned Brand, developed marketing strategy for successful national roll out in Grocery Channel of Distribution.
Nature's Earth: Developed marketing and branding strategy that doubled sales of company in 24 months. Repositioned company to be consumer-centric.

It's About Courageous, Insightful Counsel:
Recommended that the market insensitive format and color for European premium bath tissue be adjusted before launch; advice was ignored, a $400 M production facility sat idle 5 days a week until a management change occurred and those product changes were made
Recommended against further wasteful investment in unfounded idea of a fully compostable disposable diaper, freeing up millions of research dollars and dozens of high value staff for more consumer-centric product resulted in share growth for market leading, billion dollar sales leader.
Recommended exit from off-strategy food businesses, realizing capital from equipment sales, and access to a trained workforce to fill demand swings in core business
Recommended a bold two year Millennium product launch strategy, correctly anticipating theme wearout and beating competitors to the punch by a year.

We have created Corporate Brand or Captive Brand programs for: