Ethics

Nuther Infographic That’s Defacto Marketing

Nuther Infographic That’s Defacto Marketing

Great example now on nerdgraph;  why not visit and count how many of its multitude of infographics are defacto marketing tools sponsored by private sector &/or public policy organizations (sometimes it’s hard to tell!). This piece tries to convince you to avoid unethically mined African diamonds. Who might benefit from the perpetuation of this message? Perhaps providers of other precious [...]

Continue reading →

Values Statements Not Enough, Evidently

Values Statements Not Enough, Evidently

Quick! Which global company lists its #7 of its Corporate Values as ‘Corporate social responsibility: The Company has deep respect for its social obligations and will act, and be known, as a socially responsible company. This includes engaging itself with the broader community wherever the work is performed.’ And which company has a Social Responsibility Charter, [...]

Continue reading →

Canada’s Ethics Standards Reveal Givers,Takers

Canada’s Ethics Standards Reveal Givers,Takers

There are those who give and those who take. When a nation tries to set a squeaky clean ethical standard, as Canada TRIES to do, there will be those firms who honour that effort- and a few who ride on the efforts of others, using that reputation to their own advantage. Canadians of generations past worked hard [...]

Continue reading →

Ethical Debates for Marketing/ Marketers

Ethical Debates for Marketing/ Marketers

I was teaching a 4th semester class this week; when we reached the topic of Needs & Wants, a thoughtful a student interjected to ask if what marketers do, is ethical. Really good question, and well worth debating. Most ethical decisions are yours to make one on one. An exec recruiter was offended I wouldn’t [...]

Continue reading →

Public Relations: After-the-Fact Corporate Social Responsibiity

Public Relations: After-the-Fact Corporate Social Responsibiity

Not one but THREE full page color ads in The Globe and Mail national newspaper on August 7. Two were Public Relations-type ads and all 3 reflect band-aids or after-the fact attempts to address a shortfall in corporate ethics or actions. Wish someone had advised the firms sponsoring those ads how much cheaper & more [...]

Continue reading →

American Officials- Please Police Your Brand!

American Officials- Please Police Your Brand!

Few nations are as lax as Canada when it comes to standing up for our nation or showing overt national pride. It’s no wonder citizens take no issue with most of ‘Canadian’ tourist items being made elsewhere in the world, creating jobs there- not here. But the USA is an overtly proud nation with the [...]

Continue reading →

Ethical Issues Easy to Find in Business News

Ethical Issues Easy to Find in Business News

My students are now covering Business Ethics. Ethics or moral philosophy is defined by Wikipedia as “a branch of philosophy that involves systematizing, defending and recommending concepts of right and wrong behavior.” I want to steer students through examples of how organizations may treat stakeholders ‘right or wrong’ (shareholders, voters, employees) as gauged by the [...]

Continue reading →

Something Old, New, Borrowed & Blue via FDA

Something Old, New, Borrowed & Blue via FDA

A friend tipped me off to recent FDA approvals; it seems to me there’s a wedding-ish theme to them:   Something Old. J&J’s new Levaquin is now approved for an affliction dating back to medieval times; the plague. Every year, 1,000 or so people still succumb to that ancient bacteria ‘Yersinia pestis’.   Something New: [...]

Continue reading →

Quick! Ethic-Check That Company!

Quick! Ethic-Check That Company!

Optics are getting more important. Optics can be advantageous; Optics can create faux careers – the Karkashians famous for being famous; the cast of an unscripted Reality Show are no-talents, but the Optics benefit of exposure brings fame & opportunity. Optics can also bring down a firm- BP’s fall from respect and grace after the [...]

Continue reading →