Enbridge

Values Statements Not Enough, Evidently

Values Statements Not Enough, Evidently

Quick! Which global company lists its #7 of its Corporate Values as ‘Corporate social responsibility: The Company has deep respect for its social obligations and will act, and be known, as a socially responsible company. This includes engaging itself with the broader community wherever the work is performed.’ And which company has a Social Responsibility Charter, [...]

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Social Marketing Examples: The List Grows & Grows…

Social Marketing Examples: The List Grows & Grows…

Attention Seneca Students: Here’s a short list of links to some of my past articles on Social; some old, some new (none borrowed, but some blue). Since every day there are more & more examples being created, I expect this post will be subject to plenty of ongoing updates:   Practical / Positive Use of [...]

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Public Relations: After-the-Fact Corporate Social Responsibiity

Public Relations: After-the-Fact Corporate Social Responsibiity

Not one but THREE full page color ads in The Globe and Mail national newspaper on August 7. Two were Public Relations-type ads and all 3 reflect band-aids or after-the fact attempts to address a shortfall in corporate ethics or actions. Wish someone had advised the firms sponsoring those ads how much cheaper & more [...]

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Ten Topics for the Holiday

Ten Topics for the Holiday

A Top 10 Holiday Weekend recap; hot stories we should all be following:   An Olympic Face: who will emerge as icons? America’s amazing Flying Squirrel? The appropriately named Usain Bolt? China’s swimming phenom Ye Shiwen? The now all-time medal record holder, Phelps? All Olympics have ‘signature’ personalities; which athlete(s) will become ‘legacy icons’ of [...]

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