Demographics

Society’s New Divisions, Barriers and Bias?

Society’s New Divisions, Barriers and Bias?

Toronto Star just ran an article with implications for society AND business*. Society has long held viewpoints/tastes split upon lines- previously- those were racial, religious, demographic, psychographic lines. Nowadays, that kind of dowdy thinking is behind us, right? We’ll be free of meaningless prejudices against groups of our peers, right? Especially in a tolerant enlightened urban Canada? Especially among [...]

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Boomer Bucks Beckon!

Boomer Bucks Beckon!

Some recent resourceful approaches show that, though Boomers are getting old & their homes are already full of ‘stuff’, there remains an opening to tap into their wallets marketing non-traditional upscale items & indulgent experiences. Witness these Boomer Brand moves:   National Geographic a name powerful with Boomers (bet you can still recite the ’du-du-du-daaaaahh-duh‘ ballad) is marketing [...]

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Can Staples Monetize Its VIP Space?

Can Staples Monetize Its VIP Space?

I’ve urged students to watch 2 companies very closely: 1. Best Buy 2. Staples. Best Buy is arguably the worse off of the two, but not by much! No other company is more squeezed between: their ‘bricks & mortar’ footprints are wayyyy too huge shifting consumer needs (the Baby Boomer ‘Big screen TV buying binge’ [...]

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Rona & HMV Make Demographic / PLC Blunders

Rona & HMV Make Demographic / PLC Blunders

On Friday Rona announced they would “take a step back and simplify our business model” (D Boies, Acting CFO).  They’ll now shift to smaller sized retail outlets, versus massive suburban outlets, which are – surprise! -no longer so profitable. Duh. Utterly foreseeable! Rona did loose customers to Home Depot and new-to-town Lowe’s. But what’s killing [...]

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Nuclear Family Dominance in Decline

Nuclear Family Dominance in Decline

The newest Statscan Report On Families  shows a strong continued shift away from the nuclear family. The census proves that each year Canada gains more multi-generation families and single-parent families, and more folks living alone. Not sure how long this Globe and Mail slideshow on the Family Changes will be up, so see it soon! [...]

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Brazil Opens a Talent Door for Canada

Brazil Opens a Talent Door for Canada

Brazil’s government has announced a $2 B ‘scholarship’ fund to get bright young Brazilians going abroad for post-secondary education. An interesting win-win for nations to trade their relative strengths, and accommodate the inevitable realities of changing demographics, not to mention good ole’ Supply & Demand. Aging Nations tend to be over-strong in Education resources; they’ve [...]

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Irreverence Is No Game to the Guild

Irreverence Is No Game to the Guild

My eldest recently recommended watching a popular webisode series, ‘The Guild’. The show is terrific.  What really impressed was the wholehearted irreverent tone of the series. Here’s Level One of the skinny: a bunch of socially awkward online gamer-nerds with limited life skills (are there any other kind?) end up meeting & forming a sort [...]

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When Does 30 Years Pass in 500 Minutes?

When Does 30 Years Pass in 500 Minutes?

The times are a’changin- literally. When I bought my first home clock 30 years ago, a home decor or furniture store would arrange the arms at the ‘ten’ and the ‘two’. The short ‘hour’ arm would point to the two ie 1:50pm or “ten to two” to frame a brand name, a method duplicated by [...]

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Connecting to a New Generation

Connecting to a New Generation

Had a discussion with a friend recently about the Millennials, a generation who get a bad PR rap for being ‘withdrawn into themselves & their devices’. My experience is that they are indeed connection-focused. They believe Virtual is Virtuous, and we’re just going to have to adjust. A fellow prof won’t allow any cellphone surfing [...]

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Sports Strategy IS Marketing Strategy

Sports Strategy IS Marketing Strategy

NFL teams are making moves with Peyton et al leaving Indy; March Madness is on; NHL’s playoff race is on; MLB squad games are being played. North American soccer season has started and the European league championships are on. March is ‘intersection’ season for sports; almost every league has something going. A classic sports dilemma [...]

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