Culture

Culture-Check It!

Culture-Check It!

Puerto Rican-born Americans apparently die of alcohol-related ailments at a tragically higher rate than other New Yorkers, which makes makes marketing alcohol to folks intending to celebrate NYC’s Puerto Rican Day Parade on June 9th, a bit of a touchy tightrope. Not for one beer maker! Coors not only pointed a mega-size drink at the community [a 20 oz [...]

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Values Statements Not Enough, Evidently

Values Statements Not Enough, Evidently

Quick! Which global company lists its #7 of its Corporate Values as ‘Corporate social responsibility: The Company has deep respect for its social obligations and will act, and be known, as a socially responsible company. This includes engaging itself with the broader community wherever the work is performed.’ And which company has a Social Responsibility Charter, [...]

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Coke Is No Zero on Cultural Sensitivity

Coke Is No Zero on Cultural Sensitivity

Coke Zero scored scored a connection with me via a new spot that’s Made In Canada, For Canada, About Canada, Using Canadian Talent & Icons. Terrific work showing HUGE cultural sensitivity. Coke? A brand from Atlanta? Isn’t that the only city ever to have two shots at having an NHL team, but blew it both times? Yes, but Atlanta-based Coke has a [...]

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MashUps Made for MultiTasking Minds

MashUps Made for MultiTasking Minds

Fundamental trends are now at work that are making MashUps inevitable & popular; i.m.o. these factors are certain to make MashUps more than a fad- but a trend. Key contributing factors include: Global sharing of info, views, interests Worldwide instant sharing of ideas & opinions Global instant sharing of entertainment Humans who more capably embrace [...]

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WalMart Wakes Up!

WalMart Wakes Up!

WalMart woke up with ‘Coyote Ugly regret’ this week. Yesterday’s NY Times reported that WalMart decided to stop selling Kindles. Seems Bentonville realized who they were in bed with- yep, their biggest future competitor, Kindle’s backer, Amazon! The Kindle is an e-reader & more; it’s also an effective gateway to guide consumers to other Amazon-purchased [...]

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Score One for Peace

Score One for Peace

Zibanejad. Remember the name. Last night, an 18 year old Swede scored one for peaceful cooperation. It’s an inspiring storyline that couldn’t arrive at a better time. The cultural setting: a world that has seen a couple decades of strong ‘Middle East to Europe’ immigration waves. Adjustments made by both sides, but occasional disastrous outcomes [...]

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