CSR

THIS Is Social Marketing

THIS Is Social Marketing

There’s no draggin’ your butt to effective social marketing. You need to lighten up, be limber, flexible, even creative. Cheil Canada was just that for client Samsung. Samsung, having lost a big California patent lawsuit vs Apple, can use some good news; their social marketing agency gave them that in an outstanding conversation with a [...]

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Public Relations: After-the-Fact Corporate Social Responsibiity

Public Relations: After-the-Fact Corporate Social Responsibiity

Not one but THREE full page color ads in The Globe and Mail national newspaper on August 7. Two were Public Relations-type ads and all 3 reflect band-aids or after-the fact attempts to address a shortfall in corporate ethics or actions. Wish someone had advised the firms sponsoring those ads how much cheaper & more [...]

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