Creativity

New Logo Shortchanges the Mint

New Logo Shortchanges the Mint

The new Royal Canadian Mint logo leaves me feeling shortchanged. The old logo (see ’1996′ below) had an admittedly 1970′s industrial style; hard edges & metallic heritage. The new logo? Apparently a ‘maple leaf sky’ is raining coins. Essential Background: the Mint does big business around the world, fabricating other countries’ circulation coin, collector coins and [...]

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Nuther Infographic That’s Defacto Marketing

Nuther Infographic That’s Defacto Marketing

Great example now on nerdgraph;  why not visit and count how many of its multitude of infographics are defacto marketing tools sponsored by private sector &/or public policy organizations (sometimes it’s hard to tell!). This piece tries to convince you to avoid unethically mined African diamonds. Who might benefit from the perpetuation of this message? Perhaps providers of other precious [...]

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Rethinking What’s an “Ad” In New Media

Rethinking What’s an “Ad” In New Media

Today I was cruising nerdgraph, and found a cool infographic. Infographics depict neat trivia & facts on 1 theme in a poster-style pinnable format. Or printable, if you still do that. Often with humour, always with cool stats, facts & some surprises. Nerdgraph.com is a ‘community center’ where nerds hang out; a table of trivia knobs [...]

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Complex Mobile Market – In a Pic!

Complex Mobile Market – In a Pic!

Business Insider provides some terrific Infographics. If just a picture can tell 1,000 words, the latest B.I. Infographic tells 10,000, somehow easily describing the complex, fast growing, fast changing market of mobile ads- and the diverse sets of players involved in determining how such ads are located, offered, priced, sold & verified. It’s a very fragmented process, for [...]

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Lundquist Big Data Article No April Fools Joke

Lundquist Big Data Article No April Fools Joke

Eric Lundquist is not just the ex Editor in Chief of PC Week (now renamed eWeek). He’s also a rare breed – a pro with decades of technology expertise who can communicate, even to non-techies. Been a fan for 5 years; when I lead creation of new data products for a couple Alliance Data divisions, I [...]

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Boomer Bucks Beckon!

Boomer Bucks Beckon!

Some recent resourceful approaches show that, though Boomers are getting old & their homes are already full of ‘stuff’, there remains an opening to tap into their wallets marketing non-traditional upscale items & indulgent experiences. Witness these Boomer Brand moves:   National Geographic a name powerful with Boomers (bet you can still recite the ’du-du-du-daaaaahh-duh‘ ballad) is marketing [...]

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Loblaws Gets Achilles Surgery

Loblaws Gets Achilles Surgery

News last week that Loblaws is getting a digital loyalty program, PC Plus. Wait -you mean an IMPROVED mobile loyalty program, right? Nope. Their  first! Why has Canada’s strategically savvy retailer taken soooo long to seize this opportunity? Sobeys has had a Club Sobeys reward program for ages; Metro has gathered my shopping data via Air Miles, [...]

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Mobile Ads? Potential, but Call Waiting

Mobile Ads? Potential, but Call Waiting

If it seems to you that a mere billion bucks spent on Mobile ads in the USA is tiny versus total industry ad spend, you’re right. A billion dollars is peanuts – but experts say that’s triple this year. The growth in mobile ad revenue is due to growth in handset penetration and the increased time [...]

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PopUps Hit London Down Low

PopUps Hit London Down Low

This past weekend, the Travel section of the Globe carried a relevant business trend. As per a few of my posts in  2112  and again this January, PopUp or Flash businesses are hot! PopUp dining/bars are taking London by storm. Restaurants in-between old buildings, in tents, wagons, under temporary leases. Dining ‘experiences’ here today, gone tomorrow. The ephemeral aspect makes it special. [...]

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Caveat Emptor on Consulting

Caveat Emptor on Consulting

A recent Nielsen-BCG (Boston Consulting Group) study made me think of the adage Caveat Emptor (buyer beware). The Finding: things have changed in the competitive/ consumer world (Implication: you must hire experts now! ie the goal of all New Paradigm reports). Consulting can be slick or substantial. It can generate PR-savvy appearances & career advancement, or business results. Different goals, [...]

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