Communication

Subjective SoMe Journey Recap

Subjective SoMe Journey Recap

This summer, the person steering Spitfire Global’s B2B communications shifted into more of the many new streams of Social Media (SoMe) for an updated POV on the potential, and limitations, of B2C / B2B SoMe tools available right now. Spitfire’s chief interest is Long Term strategy incl R&D partnerships, Consumer Research, New Product Development, Channel Expansion. But we [...]

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Coke Is No Zero on Cultural Sensitivity

Coke Is No Zero on Cultural Sensitivity

Coke Zero scored scored a connection with me via a new spot that’s Made In Canada, For Canada, About Canada, Using Canadian Talent & Icons. Terrific work showing HUGE cultural sensitivity. Coke? A brand from Atlanta? Isn’t that the only city ever to have two shots at having an NHL team, but blew it both times? Yes, but Atlanta-based Coke has a [...]

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RIM CEO Realizes Words Cut Both Ways

RIM CEO Realizes Words Cut Both Ways

Thorsten Heins made an apparent misstep during the post-earnings announcement call this week when he blurted to analysts that RIM might rejig its service fees in some to-be-determined way. A big challenge of being a CEO is to understand the power of mere words. Mr Heins has now learned that the markets dislikes surprises and [...]

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Kill the Fillers!

Kill the Fillers!

I use filler phrases; so do you. We ALL may fill a pause in a Skype or conference with meaningless fillers that add NO value to a discussion. What is it about our Western culture that makes us fear silence? We prefer to fill it with drivel rather than be quiet & let a previous [...]

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Rallying Raleigh: Proof of the Power of Public Input

Rallying Raleigh: Proof of the Power of Public Input

North America’s ‘drive everywhere’ culture has an undeniable impact on one’s physical & emotional well-being. On visits to Europe I was struck by how sociable a daily walk from work might be. You buy a baguette at a bakery, a pack of aspirin (that dissolve in water!!!) at a Pharmacy, a bottle of wine at [...]

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