Coke

Coke Is No Zero on Cultural Sensitivity

Coke Is No Zero on Cultural Sensitivity

Coke Zero scored scored a connection with me via a new spot that’s Made In Canada, For Canada, About Canada, Using Canadian Talent & Icons. Terrific work showing HUGE cultural sensitivity. Coke? A brand from Atlanta? Isn’t that the only city ever to have two shots at having an NHL team, but blew it both times? Yes, but Atlanta-based Coke has a [...]

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‘Old’ Icons Kept Fresh via User Inuput

‘Old’ Icons Kept Fresh via User Inuput

the 5th P of marketing, Public Input, continues to grow fast in power & range. Organizations of all kinds need to get hold of it & use it to their benefit! You say your business is an old & established and doesn’t need Public Input? For shame!  Coke is an ‘old’ brand using Social/ User [...]

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5th P Gets Real on the Real Thing

5th P Gets Real on the Real Thing

A brilliant new viral video now shows how ‘real life’ would work out, for polar bears who overindulge in sweet soda. A creative, inspired way to reveal facts on the real impact of sweet soda. Coca Cola and PepsiCo must be wondering how to handle this. Here’s the video account of ColaBearsInRealLife Feel free to [...]

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Design More & More Crucial for Global Behemoths

Design More & More Crucial for Global Behemoths

Earlier this month Pepsi recruited a new head of design, luring Mauro Porcini from 3M. A few years ago, that wouldn’t have made the news; the fact that it does now, reflects some new realities: the challenge of achieving design commonality globally, while recognizing local/ language realities; and the size & complexity of the growing [...]

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