Canuck

Domestic Retailer Plays a ‘Heritage’ Card

Domestic Retailer Plays a ‘Heritage’ Card

You may have sen recent Canadian Tire Corp (CTC) ads that proudly remind us how they’ve been part of Canadian consumers’ lives for generations. The new ads also allude to some of their past ads (incl. an icon ad: sentimental hard-working farmer brings home a hard-won bike for a surprised, appreciative son). Canadian Tire is [...]

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Necessity -Invention’s Canuck Mother

Necessity -Invention’s Canuck Mother

“Going to the auction?” The phrase evokes feelings of guilt & excitement for folks with a rural upbringing, where an auction occurs when a farm fails, or someone dies alone or in debt. Yet they’re also exciting- there are sometimes treasures to be found, and you can recycle that which, otherwise, might be wasted. Nortel‘s [...]

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